Entries by Jordan Behan

Cycling Movies: Because You Can’t Train All the Time

Every now and then you have to take a break from training. The next time you need to sit still for some serious recovery time, watch one of these gems from the vintage video files. When is someone going to make the next great cycling film? Way overdue! American Flyers Kevin Costner, the early years. […]

Living my Dream at the Tour of Flanders

What follows is a first-person account from Martin Dodd, our Channel Development Lead, International Markets, who participated in two of cycling’s most famous sportives. The first is his race report from the Tour of Flanders Cyclosportif. We’ll publish his report from the Paris-Roubaix Cycling Challenge also. A Dream of Flanders and Roubaix When people ask […]

How cycling continues to change my life

A 4iiii employee profile with Jerold Hoshowatiuk, Customer Experience Specialist This is the story of how Jerold from our customer service team became a tester in our labs and rediscovered himself as an athlete. This year, Jerold has embraced training with power, has participated in a number of events, lost over 120 lbs, and has […]

A Beginner’s Guide to Zwift

For some cyclists, racing and training outdoors all year round isn’t always feasible. With the kind of weather we get here in Canada for example, that means a lot of indoor training, and for many, it means riding in the virtual world of Zwift. Zwift — The Basics What is Zwift? It’s a 3D virtual […]