Entries by Suzanne Hamilton

Putting data in the saddle: How analytics drive innovation in pro cycling

SAS teams with sport performance power measurement provider 4iiii Innovations and high end bike manufacturer Argon 18 to raise the game for a UCI women’s cycling team. By: Sylvie Tache, Marketing Manager SAS Canada There are few spectacles in sport as riveting as a sprint finish in a road cycling race. Dozens or hundreds of […]

Fiiiit brings 4iiii PRECISION POWERMETER technology to Indoor Cycling

4iiii Innovations, a Cochrane, Alberta company, is bringing the same PRECISION powermeter technology used by World Tour cycling teams Quick-Step Floors and Bora-hansgrohe to the increasingly popular indoor cycling market. The waterproof PRECISION is also being used to train the crews of ORACLE TEAM USA in defence of yachting’s America’s Cup. 4iiii CEO Kip Fyfe […]