SAS teams with sport performance power measurement provider 4iiii Innovations and high end bike manufacturer Argon 18 to raise the game for a UCI women’s cycling team.
By: Sylvie Tache, Marketing Manager SAS Canada
There are few spectacles in sport as riveting as a sprint finish in a road cycling race. Dozens or hundreds of kilometers come down to a 200-metre dash reaching speeds of up to 70 km/h, as many as eight or 10 riders pushing the boundaries of physical exertion. It’s not a matter of inches, but fractions of seconds—a perfectly timed half-crank of a pedal, a literal “throw” of the chassis—that make the difference between a stage win and a “same time.”
But road cycling is also a team sport, a sport of specialists playing their roles with split-second timing in support of an overall strategy for a stage, a tour, even a season. Climbers force the issue on hilly stages, exhausting competitors who try to keep touch; domestiques, junior riders, create a draft to minimize the effort of the star finishers (or you can use leader), dropping back to fetch water bottles and even giving up their bikes to senior riders with a flat or mechanical issue; all-rounders (“rouleurs”, in French, the language of cycling) chase down opponents’ breakaways, set up sprinters for the final mad dash, and serve as on-course captains when quick tactical decisions have to be made. Each specialty rewards different riding styles, different performance metrics, even different physiques. Collecting and analyzing this data can help a team fit together the pieces of the strategic puzzle in a way that optimizes the use of team resources for a competitive edge.
That’s exactly the approach taken by SAS-MAGOCEP-ACQUISIO (SMA), the only professional Canadian women’s team with a license to race internationally, on the UCI Women’s World Tour. SMA is using state-of-the-art sensors and analytics software to fuel its rise though international (UCI) cycling ranks, with eyes fixed firmly on the coming 2020 Olympic Games.
Three years ago, the team embarked on a path to performance optimization built around three pillars:
- Ultra-lightweight Gallium-Pro and E-118 Next bicycles from Montreal-based Argon 18, incorporating design innovations that deliver maximum aerodynamic performance, stiffness and precise handling;
- PRECISION power meters (4iiii Innovations Inc. a Cochrane, Alberta-based company) a Bluetooth and ANT+ wireless sensor that transmits power data to a handlebar-mounted computer by Polar, which incorporates physiological data from wearable technology like heart-rate monitors and GPS geographical to paint a picture of athlete performance while adding only nine grams of weight to the bicycle—a critical consideration given the goal of barely exceeding the Union Cycliste Internationale (UCI) minimum weight of 6.8 kg;
- Sports analytics software from SAS, which collects extensive data on rider performance, physiological and psychological data, and more, allowing coaches, trainers and the athletes themselves to discover patterns and connections to develop training plans and support strategic decisions.
“Most of the decisions by the team management, coaches and athletes were based on feelings and sensations… with all of the sophisticated sensors, technology, and knowledge, today’s analytics is way more sophisticated than it used to be. For a cycling team, this is gold.” Pascal Hervé, Mentor of the team, retired French professional rider.
Getting athletes and coaches to share that sensitive data for analysis by an outside firm like SAS can be difficult, says Martin Lesauteur, who collects, cleans and preps data for analytics for the team.
“If you look at the Tour de France, nobody’s sharing anything,” Lesauteur says. Data can be used as a weapon—collect enough of it and you can reverse-engineer the athlete, probing weaknesses to be exploited. SAS’s relationship with SMA—it’s the team’s biggest sponsor in terms of technology and cash investment—provides a level of comfort for everyone involved.
A self-described “obsessive-compulsive cyclist” — “I’m so scared that when I die, my wife is going to sell my bikes for what I told her I paid for them,” he grimaces—Lesauteur has been collecting and analyzing data about his own cycling performance for years. He brings a wealth of self-taught expertise to the sophisticated tools on offer from SAS and 4iiii (as well as roadside mechanical expertise at some races).
Correlating performance data, physiological data, and profiles of upcoming races can optimize a rider’s training plan. It can also help ward of the insidious threat of overtraining—athletes can drive themselves beyond the point where their muscles and aerobic systems can recover for upcoming races. One SMA rider’s overtraining pattern cost her a month on wheels, and several months until full recovery. The data was pointing to overtraining, but the athlete didn’t feel it physically until it was too late.
“That’s an example of measuring an athlete on an individual basis, but the impact on the team was huge because she was one of our best athletes, and we lost her for three weeks to a month,” says Lesauteur.
And the program is about the team as much as it’s about individual racers. Data can help the team make roster decisions for a given race to give the team the best chance to win. Power output, revolutions per minute, heart rate, GPS data, fatigue, pedaling cadence, watt-to-weight ratio—all this data and more is poured into training profiles and race-day decisions, says rider Emma Bedard.
“If you have a specific type of race, for instance if you know it’s a hilly race versus a flat race, or whether it’s an endurance event versus a shorter punchy race, it helps select the type of athletes that are perhaps better-suited than others for certain courses,” says Bedard, a former triathlete who switched to full-time cycling because of a nagging hip injury.
Data can match the right racer to the right terrain with the right fatigue curve, helping determine the role of each athlete within an overall race strategy, says SMA coach David Duluth. For example, the data can pick out a racer capable of endurance riding, but not at peak speed, and pair her as a “leadout” rider for a sprinter, pulling her teammate to that crucial juncture where she can take over the race. On the other hand, data can identify that top-speed rider to put at the end of the leadout train.
Data can also help guide recruitment efforts, says Lesauteur. It can identify riders to fill specific roles—a sprinter, a climber, a junior rider to be groomed for a starring role while serving as a domestique. The team can then focus on promising additions to add depth or complement other riders and the team as a whole.
It’s a far cry from 20 years ago, says Pascal Hervé, a retired French professional rider who serves as a mentor to the team. Hervé has an impressive European road racing resume, with multiple appearances in the Tour de France, Vuelta a España and Giro d’Italia, along with the 1992 Summer Olympics. In the 1990s and early 2000s, teams relied on hospital tests for maximum oxygen capacity (VO2 max) and lactate buildup. It could take days or weeks for test results to be returned, and they were analyzed by people who “did not have a clue” about cycling, Hervé says.
“Most of the decisions by the team management, coaches and athletes were based on feelings and sensations,” Hervé says. “With all of the sophisticated sensors, technology, and knowledge, today’s analytics is way more sophisticated than it used to be. For a cycling team, this is gold.”
Data touches virtually every element of a cycling team’s corporate strategy. On race day, though, it comes down to the riders. And while technology can provide feedback on a huge range of performance and physiological factors, one element still eludes measurement in real-time: the athlete’s psyche, how she reacts psychologically to fatigue, stress, race conditions, etc. Being able to quantify and monitor such information and overlay it on the data already collected could be a critical differentiator.
“One day, we’ll have a little device we can attach to the helmet,” says Lesauteur. “We’re not there yet.”
The much-anticipated turnkey pairing of the pros-choice PRECISION Powermeter and Shimano’s lightweight evolution of the FC-R9100 is here. The Dura-Ace FC-R9100 shaves a full 7 g. off its predecessor. At just 9g., totally waterproof PRECISION is the world’s lightest powermeter.
Product Development Lead Billy Chan says “this new product reflects the popularity of the Factory Install PRECISION on the FC-R9100 and the our dedication to making the latest innovations in sports technology easily accessible and highly affordable for a wide range of athletes.”
White-capped 4iiii PRECISION PRO Powermeters distinguish podium-dominating World Tour teams Quick-Step Floors and Bora-hansgrohe at the Tour de France. 4iiii PRECISION technology is the same technology, but in a affordable single-side version.
The 4iiii Ride Ready option of the PRECISION Powermeter provides the lightest and lowest cost left-side powermeter on the Shimano Dura-Ace FC-R9100. Ride Ready options will be made available for $599.99 USD starting June 2017 online at 4iiii.com/PRECISION. Factory Install options are also available online for $399.99 USD.
4iiii is a sports technology company based in Cochrane, Alberta at the threshold of the Canadian Rocky Mountains and in the heart of a recreational paradise. We are a team of engineers and athletes dedicated to improving individual performance through the development of highly accurate and easily accessed data delivery products.
Download the official Ride Ready PRECISION/Shimano FC-R9100 Press Release (PDF)
For media inquiries:
Marketing and Communications
4iiii Innovations Inc
141 2nd Ave E
Follow 4iiii on Social Media:
Hashtag #PoweredBy4iiii #RideWithPRECISION
4iiii Innovations, a Cochrane, Alberta company, is bringing the same PRECISION powermeter technology used by World Tour cycling teams Quick-Step Floors and Bora-hansgrohe to the increasingly popular indoor cycling market. The waterproof PRECISION is also being used to train the crews of ORACLE TEAM USA in defence of yachting’s America’s Cup.
4iiii CEO Kip Fyfe comments that “we’re proud to offer PRECISION powermeter technology to enhance and personalize the indoor cycling experience. With the expertise of an inspired 4iiii team we’ve adapted the powermeter used by professional cyclists to indoor studio and home use. Now, any bike with a compatible bottom bracket can be a state of the art power bike.”
The Fiiiit powermeter measures the energy a rider produces. 4iiii Product Manager Brandon Riches notes that “accurate powermeters combined with high-level heart rate monitors such as our Viiiiva enable riders to monitor improvements in their fitness and strength as heart rates drop and watts increase.”
Indoor Cycling merges community, cycling, music and professional instruction in an intense workout that burns 300–500 calories an hour.
4iiii Innovations is a major force in running and on/off road cycling, offering a full range of industry leading products including Fiiiit, PRECISION and PRECISION PRO powermeters, Viiiiva heart rate monitors and the Sportiiii performance coach.
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For media inquiries:
Marketing and Communications
800.218.3095 Ext. 200
4iiii Innovations Inc
228 River Ave
Cochrane, AB CAN
Follow 4iiii on Social Media:
Hashtag #PoweredBy4iiii #RideWithPRECISION
FOR RELEASE February 22, 2017
4iiii Innovations, a Cochrane, Alberta Company, will be aboard ORACLE TEAM USA’s hydro-foiling catamaran when the sleek carbon fiber vessel takes to the waters off Bermuda in the summer of 2017 to defend its victory against New Zealand in 2013.
4iiii CEO Kip Fyfe comments that “we’re proud to be providing PRECISION powermeter technology to monitor the ‘grinders’ who operate the winches on the wingsailed cat. PRECISION is not only the most accurate and lightest powermeter in the world, it’s also completely waterproof. Our proprietary technology, together with the expertise of an inspired 4iiii team, has made the adaptation from land to water possible.
The 4iiii Innovations PRECISION powermeter measures power output and energy in watts. The device is an adaptation of the technology that has made the Company the dominant powermeter on the World Cycling Tour and the choice of Tour de France Quick-Step Floors Cycling Team and BORA – hansgrohe. PRECISION is not only the most accurate and lightest powermeter in the world, it’s also completely waterproof.
ORACLE TEAM USA Skipper Jimmy Spithill notes that that “aside from the wind, all the energy
used to power the hydraulic systems and sail the boat is human generated. The team with the highest output will have a big advantage – and maximizing human power output starts with accurate monitoring.” Ian Burns –Director of Performance for ORACLE TEAM USA adds that “we’ve made substantial gains in power output from our team – in the order of 20% in 3 months and this is mainly due to knowing exactly how the guys work now and optimizing their individual training programs.”
The 34th America’s Cup recorded one of the most remarkable comebacks in sports history, as ORACLE TEAM USA recovered from 8-1 losses to fight through to the final race and claim victory.
4iiii Innovations is a major force in the running and outdoor/indoor cycling disciplines offering a full range of industry leading products including PRECISION and PRECISION PRO powermeters, Viiiiva heart rate monitors and the Sportiiii glasses-mounted performance coach.
For media inquiries:
4iiii Innovations Inc
228 River Ave
Cochrane, AB CAN
Follow 4iiii on Social Media:
HASHTAGS #PoweredBy4iiii #RideWithPRECISION
TWITTER @4iiiicom INSTAGRAM @4iiiicom FACEBOOK /4iiiicom
With the continual development of 4iiii Innovation’s product line, we are excited to include cyclocross into the mix. How did you get involved in cyclocross?
Years before I ever thought of racing on two wheels, I was once a runner. Too many miles through my teenage years lead to injury which plagued me venturing into my first year as a U of C Dino. Surgery, physiotherapy, and a life without miles to count were to follow – at least that’s what I thought at the time. They told me that the bike was a great way to rebuild the atrophied muscles surrounding my recovering knee. I hopped on and hated it at first, but never looked back. That was almost ten years ago, since then, I’ve slowly ventured deeper down the rabbit hole of cycling. First as a roadie, then when the season ended, Cyclocross was waiting to greet me with a gritting smile. All the while I was working as a bike courier in downtown Calgary and found similarities in the technical aspects of the sport with what I was currently doing to make a living. Couriering combined with my history of cross country running: cyclocross was a wonderful merriment of the disciplines I was already training unknowingly and since my teenage years. The rest is history, as they say.
Cyclocross is not on a lot of Canadians radar but it seems to be picking up speed within the cycling community. What do you think is the reason for this boost in popularity?
Racing can be intimidating to fresh faces. First you need the bike, the silly tight clothing, generally a racing license before you even toe a start line. But the great part about cyclocross is how approachable the sport has become. Not sure if you’ll like it? Dust off the old mountain bike and come race the citizen class at any Alberta event and pay just a little extra for a day-license, something that is generally not offered in other cycling disciplines. Not to mention the community cyclocross naturally develops: the races are held in city parks on tight circuits where it’s easy to spectate and analyze the courses as a collective. From newbies to seasoned vets, the races aren’t longer than an hour, but you’ll generally find people staying at the venue for much of the day to spectate other categories which only adds to the inclusive nature of the sport in North America. Also, occasionally race organizers will apply to have permits for a beer garden so you can relax and enjoy a brewski after turning yourself inside out for the past hour in a socially accepted manner! Win-Win.
Hot Sauce Cycling… how did you earn that handle?
The nickname ‘Hot Sauce’ was given to me while working in a bike shop, The Cyclepath, many years ago when I started racing. “Put on the after burners! Give ‘em the Hot Sauce!” Fellow employees would encourage as I set off to my next race. From nickname to European racing fundraiser to dare I call it a brand? Who knew it would grow to become what it is today.
4iiii sponsors a number of individual athletes and teams providing accurate data through PRECISION Powermeters. Why is power data important in your training and racing?
For years, I trained without any way to measure my riding beyond using a stop watch. In the early years before I had a coach I would ride over to Edworthy (a popular climb that many cyclists in Calgary utilize for training) and keep track of the times it took me to travel from base to peak. I would go home that night, journal them down, and put it away to collect dust forever.
FFWD to today: everything I do on and off the bike is quantified and analyzed largely thanks to my coach, Jack VanDyk at 3433. Power is the most accurate way to track and measure my performance week in and out, from training stress loads to planning my next peak performance – utilizing power data is the gold standard of modern sport analysis. Everybody at the top seems to be using it, and if you’re toeing the line locally on the weekends, even without a coach there’s so much out there now to help you improve and track your training through power that it’s a no brainer. Forget that carbon handlebar, go buy a power meter instead – you won’t regret it.
4iiii headquarters is based 30 minutes northwest of your home town in Cochrane, Alberta. We are thrilled to support our own local cyclocross hero, what does this connection mean to you?
4iiii has always been on my radar. I literally ride by its operations every time I pass through Cochrane on a long ride. With your impressive history of being one of the leaders in wearable technology, to producing the world’s lightest left side powermeter, PRECISION, at a very reasonable price point was a big draw. But it’s also their down-to-earth business mentality that brought me in. I am especially excited when I can partner with a local and Canadian brand with shared visions like Kip and Victoria’s and the 4iiii team! Looking forward to seeing what you guys come up with next.
What does the 2016-2017 season hold for you and what are your goals?
I’m currently a little over one month into the season and I’ve already ticked the box on one of my goals – it wasn’t so much a direct result that I was aiming for, but more of a ‘sense of belonging’ that I was aiming to achieve. With two World Cups under the belt and a fantastic weekend at KMC Cross Fest, I’m starting to believe and see myself at the front of North American pro races. This is a goal I’ve been working toward for the past couple of years, and in a roundabout way I believe my previous Belgian campaigns have helped bring this dream to fruition. I’m excited to continue racing Stateside for the next couple of months and see what I can do down there; Canadian Nationals is of course on the radar, and hopefully a return to the Heartland of CX, Belgium, in December. Time will tell.
Follow Hot Sauce Cycling on Instagram as he lays down power PBs (personal bests) throughout 2016-2017 with his 4iiii PRECISION Powermeter.
- 4iiii Innovations has had an exciting partnership with KHS since 2015. In a nutshell, what is the team’s history?
The KHS-Maxxis-JLVelo team was started in 2011 in Southern California. We have a rich history in the region as well as on the national level in the US. Every season the team has won upwards of 40 races including multiple state championships and several national championships.
- What is your role is on KHS-Maxxis-JLVelo team?
I am the sponsor liaison for the team and I handle all the social media for the team. Along with my administrative tasks, I get to race for the team! I have had the honor of wearing the team colors since 2013 and wouldn’t have it any other way!
- 4iiii works with a number of teams both World Tour and local amateur teams. Where does KHS- Maxxis- JLVelo fall on that scale and what do you hope to accomplish on a yearly basis?
The KHS-Maxxis-JLVelo Cycling has been a Domestic Elite team since 2011. This places us in the middle of the spectrum in regards to local and World Tour teams. Each year, our goal is to win over 30 races while representing our partners in a positive fashion. We hope to foster the next generation of up and coming racers as well, while providing a positive environment for learning and development while competing at the top level.
- What has been the highest point for you in the 2016 season? What was the lowest?
Ulises Castillo won the Redlands Bicycle Classic Criterium, which was stage 4 of the grueling 5-day Professional Road Tour (PRT). He went on to place 2nd on the final stage, the iconic Sunset Loop. This success followed the team into the final PRT race, Cascade Cycling Classic, where Innokenty Zavyalov finished 9th GC thanks to a blistering time trial and commitment to the final goal from the entire team. For a low point – I would have to say I can’t think of one! Even when we lose, crash, suffer from illness, we are diligent to learn from the mistakes and turn those potential low points into winning situations down the road.
- The team rides with our PRECISION powermeter; how does that help you?
This is the first season our team has had a power meter partner, so it has been really exciting to have all the riders on power. It has helped immensely with the individual athlete’s training throughout the season to help ensure they are at peak form going into their key events. Training with power has been an invaluable tool to fine-tune riders’ strengths while working to enhance their deficits.
- Training with power provides data, how do you interpret that data?
Each athlete has their own respective coach who collects the data and is able to analyze rides and races with the athlete. With a comprehensive power profile and the history of data, the coach and athlete can then approach each training ride with laser focus.
- Do power numbers over the course of a race dictate tactics?
Having the empirical data provided by power while racing is invaluable – after the fact. Being able to look back at the power from a race and analyze when and where an athlete used their watts is a very helpful tool. However, during races it is important that each athlete be able to race off of real and follow the flow and the dynamic of the event. There are times you just have to “GO” despite what the numbers say. Being able to race time trials by power numbers though is extremely important.
- KHS has now partnered with another team and has entered a higher rank… what does this mean for the team?
We are very excited to have partnered with the Elevate Professional Cycling Team for the 2017 season. Our goal is to be one of the strongest teams in the country where we will be targeting the PRT series through out the United States and racing internationally as well. This step has been a goal for the team since its inception and we are ecstatic that we now have the partnership to move forward into the professional ranks.
Learn more about the new 2017 Elevate-KHS Pro Cycling Team, follow along and stay tuned for more updates.
September 21, 2016 (Cochrane, Alberta) – 4iiii Innovations is hitting the trail with PRECISION PRO, the world’s lightest dual-sided powermeter for mountain bikes. Refining the design of the Shimano FC-9000 Dura-Ace PRECISION PRO Powermeter, 4iiii is bringing the PRECISION PRO dual-sided powermeter to the XTR FC-M9000, FC-M9020 and the FC-M8000 cranksets.
Our PRECISION PRO family has proven to be extremely robust and ready to take on the demanding off road environment,” says Billy Chan, PRECISION Product Manager. “This dual power meter offering highlights the company’s vision that dependable, affordable powermeters should be accessible to everyone.”
Ridden and trusted by professional road cyclists already, PRECISION PRO delivers exceptional accuracy and dependability under the most extreme conditions and terrain. PRECISION PRO has carried Etixx – Quick-Step Cycling Team to 50 World Tour victories this season. Having delivered in the harshest conditions on the World Tour, PRECISION PRO is now ready to hit the trails.
At a total of 18g, the new PRECISION PRO Powermeter for mountain bikes has no peer in the cycling industry.
PRECISION PRO for mountain bikes will be released in October starting at $749.99 USD for factory install and can be ordered online at www.4iiii.com.
The PRECISION PRO powermeter can be seen and experienced at booth 18071 at Interbike in Las Vegas.
4iiii Innovations Inc.