When Kip Fyfe and Victoria Brilz co-founded their first company, building their business in the town of Cochrane, located 35 kilometres northwest of downtown Calgary, was a matter of pure practicality.
Lightweight product design, data accuracy and consstency key to pro continental team
For Victoria Brilz everything is a possibility now, but as a Medicine Hat College student in 1976 she couldn’t have imagined her future would include:
- Working for IBM to bring results of the Olympics online.
- Making a deal with Nike and having her company featured on the cover of Popular Science magazine.
- Developing high performance sports technology that would be used by a pro cycling team at the Tour de France.
4iiii staff, Karel Bergmann, supports Team Etixx – Quick-Step as they compete in the E3 Herelbeke race in Belgium.
By Karel Bergmann
March 9th marked the beginning of UCI Pro Tour racing in Italy. I was lucky enough to be present for Tirreno – Adriatico and Milan – San Remo.
4iiii Innovations Incorporated (4iiii) has announced another partnership to support a pro cycling team.
In partnership with ARGON18, a high-end bicycle manufacturer, and SAS, a leader in business analytics software and services, 4iiii will be supporting SAS – Macogep – Acquisio, a women’s pro cycling team based out of Quebec for the 2016 cycling season.
Canadian sports tech innovator 4iiii, bike manufacturer ARGON 18, and SAS data analytics expert partner in support of rising team
Video by Global Cycling Network featuring Marcel Kittel’s Specialized Venge ViAS bike and showing the 4iiii PRECISION power meter.
Team Etixx – Quick-Step kicks into racing mode
Hello readers and welcome to my mid-February update! Up until halfway through January, my role with Team Etixx – Quick-Step was mostly to make sure that 4iiii PRECISION power meters used by riders were performing up to expectation and being optimally utilized during training camps.