Posts

PRECISION 9g worlds lightest powermeter.

4iiii PRECISION Powermeter Factory Install on Shimano’s Dura-Ace FC-R9100 crankset

The pairing was extensively tested on the cobblestones of the legendary Paris-Roubaix by top World Tour team Quick- Step Floors.

The 4iiii left-side PRECISION Powermeter is the perfect performance partner for Shimano’s latest and lightest crankset. Developed from the crank arm preferred by pros, the new Dura-Ace FC-R9100 crankset is 7g lighter than the previous generation Dura-Ace FC-9000, and the perfect partner for the world’s lightest powermeter: PRECISION from 4iiii Innovations. Offered as a Factory Install option for the FC-R9100, PRECISION adds just 9 grams to the inside of the left crank arm. Streamlined ordering ensures rapid turn-around when customers ship their cranks for installation.

Product Development Leader, Billy Chan, notes that “4iiii is committed to supporting and enhancing the latest innovations in the industry. We focus on ease of use and expanding compatibility across a wide range of crank models.”

PRECISION is the power provider of World Tour teams Quick-Step Floors and BORA-hansgrohe. In the heat and spray of Bermuda, the crews of the ORACLE TEAM USA, defending champions of America’s Cup and SoftBank Team Japan are foiling catamarans equipped with PRECISION. PRECISION is completely waterproof to ensure durability and reliability in all conditions.

4iiii Factory Install for PRECISION Powermeter provides the lightest, most accurate and customizable left-side powermeter for the Shimano Dura-Ace FC-R9100. The Factory Install will be available online for $399.99 US starting May 2017 at 4iiii.com.
4iiii is a sports technology company based in Cochrane, Alberta at the threshold of the Canadian Rocky Mountains and in the heart of a recreational paradise. We are a team of engineers and athletes dedicated to improving individual performance through the development of highly accurate and easily accessed data delivery products.

-30-

4iiii PRECISION Factory Install on Dura Ace FC-R9100

Download the official Dura-Ace FC-R9100 and PRECISION Factory Install press release here. (PDF)

For media inquiries:

Suzanne Hamilton
Marketing and Communications
800.218.3095
800.218.3095 Ext. 200 
pr@4iiii.com
4iiii.com

4iiii Innovations Inc
228 River Ave
Cochrane, AB CAN
T4C 2C1

 Follow 4iiii on Social Media:

Twitter @4iiiicom Instagram @4iiiicom Facebook /4iiiicom

Hashtag #PoweredBy4iiii #RideWithPRECISION

Fiiiit PRECISION Powermeter for Indoor Cycling

Fiiiit brings 4iiii PRECISION POWERMETER technology to Indoor Cycling

Fiiiit crank image

4iiii Innovations, a Cochrane, Alberta company, is bringing the same PRECISION powermeter technology used by World Tour cycling teams Quick-Step Floors and Bora-hansgrohe to the increasingly popular indoor cycling market. The waterproof PRECISION is also being used to train the crews of ORACLE TEAM USA in defence of yachting’s America’s Cup.

4iiii CEO Kip Fyfe comments that “we’re proud to offer PRECISION powermeter technology to enhance and personalize the indoor cycling experience. With the expertise of an inspired 4iiii team we’ve adapted the powermeter used by professional cyclists to indoor studio and home use. Now, any bike with a compatible bottom bracket can be a state of the art power bike.”

The Fiiiit powermeter measures the energy a rider produces. 4iiii Product Manager Brandon Riches notes that “accurate powermeters combined with high-level heart rate monitors such as our Viiiiva enable riders to monitor improvements in their fitness and strength as heart rates drop and watts increase.”

Indoor Cycling merges community, cycling, music and professional instruction in an intense workout that burns 300–500 calories an hour.

4iiii Innovations is a major force in running and on/off road cycling, offering a full range of industry leading products including Fiiiit, PRECISION and PRECISION PRO powermeters, Viiiiva heart rate monitors and the Sportiiii performance coach.

– 30 –

For media inquiries:

Suzanne Hamilton
Marketing and Communications
800.218.3095
800.218.3095 Ext. 200 
pr@4iiii.com
4iiii.com

4iiii Innovations Inc
228 River Ave
Cochrane, AB CAN
T4C 2C1

 Follow 4iiii on Social Media:

Twitter @4iiiicom Instagram @4iiiicom Facebook /4iiiicom

Hashtag #PoweredBy4iiii #RideWithPRECISION

hsc-cross-vegas-2016

Q&A with Mark McConnell: Hot Sauce Cycling and 4iiii Sponsored Athlete

Photo Credit: John Gaucher Images

Photo Credit: John Gaucher Images

With the continual development of 4iiii Innovation’s product line, we are excited to include cyclocross into the mix. How did you get involved in cyclocross?

Years before I ever thought of racing on two wheels, I was once a runner. Too many miles through my teenage years lead to injury which plagued me venturing into my first year as a U of C Dino. Surgery, physiotherapy, and a life without miles to count were to follow – at least that’s what I thought at the time. They told me that the bike was a great way to rebuild the atrophied muscles surrounding my recovering knee. I hopped on and hated it at first, but never looked back. That was almost ten years ago, since then, I’ve slowly ventured deeper down the rabbit hole of cycling. First as a roadie, then when the season ended, Cyclocross was waiting to greet me with a gritting smile. All the while I was working as a bike courier in downtown Calgary and found similarities in the technical aspects of the sport with what I was currently doing to make a living. Couriering combined with my history of cross country running: cyclocross was a wonderful merriment of the disciplines I was already training unknowingly and since my teenage years. The rest is history, as they say.

Cyclocross is not on a lot of Canadians radar but it seems to be picking up speed within the cycling community.  What do you think is the reason for this boost in popularity?

Racing can be intimidating to fresh faces. First you need the bike, the silly tight clothing, generally a racing license before you even toe a start line. But the great part about cyclocross is how approachable the sport has become. Not sure if you’ll like it? Dust off the old mountain bike and come race the citizen class at any Alberta event and pay just a little extra for a day-license, something that is generally not offered in other cycling disciplines. Not to mention the community cyclocross naturally develops: the races are held in city parks on tight circuits where it’s easy to spectate and analyze the courses as a collective. From newbies to seasoned vets, the races aren’t longer than an hour, but you’ll generally find people staying at the venue for much of the day to spectate other categories which only adds to the inclusive nature of the sport in North America. Also, occasionally race organizers will apply to have permits for a beer garden so you can relax and enjoy a brewski after turning yourself inside out for the past hour in a socially accepted manner! Win-Win.

Cross Vegas 2016. Photo Credit, Billy Chan

Cross Vegas 2016. Photo Credit, Billy Chan

Hot Sauce Cycling… how did you earn that handle?

The nickname ‘Hot Sauce’ was given to me while working in a bike shop, The Cyclepath, many years ago when I started racing. “Put on the after burners! Give ‘em the Hot Sauce!” Fellow employees would encourage as I set off to my next race. From nickname to European racing fundraiser to dare I call it a brand? Who knew it would grow to become what it is today.

The infamous beard of Mark McConnell, @HotSauceCycling

The trademark beard of Mark McConnell, @HotSauceCycling

4iiii sponsors a number of individual athletes and teams providing accurate data through PRECISION Powermeters. Why is power data important in your training and racing? 

For years, I trained without any way to measure my riding beyond using a stop watch. In the early years before I had a coach I would ride over to Edworthy (a popular climb that many cyclists in Calgary utilize for training) and keep track of the times it took me to travel from base to peak. I would go home that night, journal them down, and put it away to collect dust forever.

FFWD to today: everything I do on and off the bike is quantified and analyzed largely thanks to my coach, Jack VanDyk at 3433. Power is the most accurate way to track and measure my performance week in and out, from training stress loads to planning my next peak performance – utilizing power data is the gold standard of modern sport analysis. Everybody at the top seems to be using it, and if you’re toeing the line locally on the weekends, even without a coach there’s so much out there now to help you improve and track your training through power that it’s a no brainer. Forget that carbon handlebar, go buy a power meter instead – you won’t regret it.

Cross Vegas, 2016. Photo Credit: Billy Chan

Cross Vegas, 2016. Photo Credit: Billy Chan

4iiii headquarters is based 30 minutes northwest of your home town in Cochrane, Alberta. We are thrilled to support our own local cyclocross hero, what does this connection mean to you?

4iiii has always been on my radar. I literally ride by its operations every time I pass through Cochrane on a long ride. With your impressive history of being one of the leaders in wearable technology, to producing the world’s lightest left side powermeter, PRECISION, at a very reasonable price point was a big draw. But it’s also their down-to-earth business mentality that brought me in. I am especially excited when I can partner with a local and Canadian brand with shared visions like  Kip and Victoria’s and the 4iiii team! Looking forward to seeing what you guys come up with next.

What does the 2016-2017 season hold for you and what are your goals?

I’m currently a little over one month into the season and I’ve already ticked the box on one of my goals – it wasn’t so much a direct result that I was aiming for, but more of a ‘sense of belonging’ that I was aiming to achieve. With two World Cups under the belt and a fantastic weekend at KMC Cross Fest, I’m starting to believe and see myself at the front of North American pro races. This is a goal I’ve been working toward for the past couple of years, and in a roundabout way I believe my previous Belgian campaigns have helped bring this dream to fruition. I’m excited to continue racing Stateside for the next couple of months and see what I can do down there; Canadian Nationals is of course on the radar, and hopefully a return to the Heartland of CX, Belgium, in December. Time will tell.

Follow Hot Sauce Cycling on Instagram as he lays down power PBs (personal bests) throughout 2016-2017 with his 4iiii PRECISION Powermeter.