SAS teams with sport performance power measurement provider 4iiii Innovations and high end bike manufacturer Argon 18 to raise the game for a UCI women’s cycling team.
By: Sylvie Tache, Marketing Manager SAS Canada
There are few spectacles in sport as riveting as a sprint finish in a road cycling race. Dozens or hundreds of kilometers come down to a 200-metre dash reaching speeds of up to 70 km/h, as many as eight or 10 riders pushing the boundaries of physical exertion. It’s not a matter of inches, but fractions of seconds—a perfectly timed half-crank of a pedal, a literal “throw” of the chassis—that make the difference between a stage win and a “same time.”
But road cycling is also a team sport, a sport of specialists playing their roles with split-second timing in support of an overall strategy for a stage, a tour, even a season. Climbers force the issue on hilly stages, exhausting competitors who try to keep touch; domestiques, junior riders, create a draft to minimize the effort of the star finishers (or you can use leader), dropping back to fetch water bottles and even giving up their bikes to senior riders with a flat or mechanical issue; all-rounders (“rouleurs”, in French, the language of cycling) chase down opponents’ breakaways, set up sprinters for the final mad dash, and serve as on-course captains when quick tactical decisions have to be made. Each specialty rewards different riding styles, different performance metrics, even different physiques. Collecting and analyzing this data can help a team fit together the pieces of the strategic puzzle in a way that optimizes the use of team resources for a competitive edge.
That’s exactly the approach taken by SAS-MAGOCEP-ACQUISIO (SMA), the only professional Canadian women’s team with a license to race internationally, on the UCI Women’s World Tour. SMA is using state-of-the-art sensors and analytics software to fuel its rise though international (UCI) cycling ranks, with eyes fixed firmly on the coming 2020 Olympic Games.
Three years ago, the team embarked on a path to performance optimization built around three pillars:
- Ultra-lightweight Gallium-Pro and E-118 Next bicycles from Montreal-based Argon 18, incorporating design innovations that deliver maximum aerodynamic performance, stiffness and precise handling;
- PRECISION power meters (4iiii Innovations Inc. a Cochrane, Alberta-based company) a Bluetooth and ANT+ wireless sensor that transmits power data to a handlebar-mounted computer by Polar, which incorporates physiological data from wearable technology like heart-rate monitors and GPS geographical to paint a picture of athlete performance while adding only nine grams of weight to the bicycle—a critical consideration given the goal of barely exceeding the Union Cycliste Internationale (UCI) minimum weight of 6.8 kg;
- Sports analytics software from SAS, which collects extensive data on rider performance, physiological and psychological data, and more, allowing coaches, trainers and the athletes themselves to discover patterns and connections to develop training plans and support strategic decisions.
“Most of the decisions by the team management, coaches and athletes were based on feelings and sensations… with all of the sophisticated sensors, technology, and knowledge, today’s analytics is way more sophisticated than it used to be. For a cycling team, this is gold.” Pascal Hervé, Mentor of the team, retired French professional rider.
Getting athletes and coaches to share that sensitive data for analysis by an outside firm like SAS can be difficult, says Martin Lesauteur, who collects, cleans and preps data for analytics for the team.
“If you look at the Tour de France, nobody’s sharing anything,” Lesauteur says. Data can be used as a weapon—collect enough of it and you can reverse-engineer the athlete, probing weaknesses to be exploited. SAS’s relationship with SMA—it’s the team’s biggest sponsor in terms of technology and cash investment—provides a level of comfort for everyone involved.
A self-described “obsessive-compulsive cyclist” — “I’m so scared that when I die, my wife is going to sell my bikes for what I told her I paid for them,” he grimaces—Lesauteur has been collecting and analyzing data about his own cycling performance for years. He brings a wealth of self-taught expertise to the sophisticated tools on offer from SAS and 4iiii (as well as roadside mechanical expertise at some races).
Correlating performance data, physiological data, and profiles of upcoming races can optimize a rider’s training plan. It can also help ward of the insidious threat of overtraining—athletes can drive themselves beyond the point where their muscles and aerobic systems can recover for upcoming races. One SMA rider’s overtraining pattern cost her a month on wheels, and several months until full recovery. The data was pointing to overtraining, but the athlete didn’t feel it physically until it was too late.
“That’s an example of measuring an athlete on an individual basis, but the impact on the team was huge because she was one of our best athletes, and we lost her for three weeks to a month,” says Lesauteur.
And the program is about the team as much as it’s about individual racers. Data can help the team make roster decisions for a given race to give the team the best chance to win. Power output, revolutions per minute, heart rate, GPS data, fatigue, pedaling cadence, watt-to-weight ratio—all this data and more is poured into training profiles and race-day decisions, says rider Emma Bedard.
“If you have a specific type of race, for instance if you know it’s a hilly race versus a flat race, or whether it’s an endurance event versus a shorter punchy race, it helps select the type of athletes that are perhaps better-suited than others for certain courses,” says Bedard, a former triathlete who switched to full-time cycling because of a nagging hip injury.
Data can match the right racer to the right terrain with the right fatigue curve, helping determine the role of each athlete within an overall race strategy, says SMA coach David Duluth. For example, the data can pick out a racer capable of endurance riding, but not at peak speed, and pair her as a “leadout” rider for a sprinter, pulling her teammate to that crucial juncture where she can take over the race. On the other hand, data can identify that top-speed rider to put at the end of the leadout train.
Data can also help guide recruitment efforts, says Lesauteur. It can identify riders to fill specific roles—a sprinter, a climber, a junior rider to be groomed for a starring role while serving as a domestique. The team can then focus on promising additions to add depth or complement other riders and the team as a whole.
It’s a far cry from 20 years ago, says Pascal Hervé, a retired French professional rider who serves as a mentor to the team. Hervé has an impressive European road racing resume, with multiple appearances in the Tour de France, Vuelta a España and Giro d’Italia, along with the 1992 Summer Olympics. In the 1990s and early 2000s, teams relied on hospital tests for maximum oxygen capacity (VO2 max) and lactate buildup. It could take days or weeks for test results to be returned, and they were analyzed by people who “did not have a clue” about cycling, Hervé says.
“Most of the decisions by the team management, coaches and athletes were based on feelings and sensations,” Hervé says. “With all of the sophisticated sensors, technology, and knowledge, today’s analytics is way more sophisticated than it used to be. For a cycling team, this is gold.”
Data touches virtually every element of a cycling team’s corporate strategy. On race day, though, it comes down to the riders. And while technology can provide feedback on a huge range of performance and physiological factors, one element still eludes measurement in real-time: the athlete’s psyche, how she reacts psychologically to fatigue, stress, race conditions, etc. Being able to quantify and monitor such information and overlay it on the data already collected could be a critical differentiator.
“One day, we’ll have a little device we can attach to the helmet,” says Lesauteur. “We’re not there yet.”
- 4iiii Innovations has had an exciting partnership with KHS since 2015. In a nutshell, what is the team’s history?
The KHS-Maxxis-JLVelo team was started in 2011 in Southern California. We have a rich history in the region as well as on the national level in the US. Every season the team has won upwards of 40 races including multiple state championships and several national championships.
- What is your role is on KHS-Maxxis-JLVelo team?
I am the sponsor liaison for the team and I handle all the social media for the team. Along with my administrative tasks, I get to race for the team! I have had the honor of wearing the team colors since 2013 and wouldn’t have it any other way!
- 4iiii works with a number of teams both World Tour and local amateur teams. Where does KHS- Maxxis- JLVelo fall on that scale and what do you hope to accomplish on a yearly basis?
The KHS-Maxxis-JLVelo Cycling has been a Domestic Elite team since 2011. This places us in the middle of the spectrum in regards to local and World Tour teams. Each year, our goal is to win over 30 races while representing our partners in a positive fashion. We hope to foster the next generation of up and coming racers as well, while providing a positive environment for learning and development while competing at the top level.
- What has been the highest point for you in the 2016 season? What was the lowest?
Ulises Castillo won the Redlands Bicycle Classic Criterium, which was stage 4 of the grueling 5-day Professional Road Tour (PRT). He went on to place 2nd on the final stage, the iconic Sunset Loop. This success followed the team into the final PRT race, Cascade Cycling Classic, where Innokenty Zavyalov finished 9th GC thanks to a blistering time trial and commitment to the final goal from the entire team. For a low point – I would have to say I can’t think of one! Even when we lose, crash, suffer from illness, we are diligent to learn from the mistakes and turn those potential low points into winning situations down the road.
- The team rides with our PRECISION powermeter; how does that help you?
This is the first season our team has had a power meter partner, so it has been really exciting to have all the riders on power. It has helped immensely with the individual athlete’s training throughout the season to help ensure they are at peak form going into their key events. Training with power has been an invaluable tool to fine-tune riders’ strengths while working to enhance their deficits.
- Training with power provides data, how do you interpret that data?
Each athlete has their own respective coach who collects the data and is able to analyze rides and races with the athlete. With a comprehensive power profile and the history of data, the coach and athlete can then approach each training ride with laser focus.
- Do power numbers over the course of a race dictate tactics?
Having the empirical data provided by power while racing is invaluable – after the fact. Being able to look back at the power from a race and analyze when and where an athlete used their watts is a very helpful tool. However, during races it is important that each athlete be able to race off of real and follow the flow and the dynamic of the event. There are times you just have to “GO” despite what the numbers say. Being able to race time trials by power numbers though is extremely important.
- KHS has now partnered with another team and has entered a higher rank… what does this mean for the team?
We are very excited to have partnered with the Elevate Professional Cycling Team for the 2017 season. Our goal is to be one of the strongest teams in the country where we will be targeting the PRT series through out the United States and racing internationally as well. This step has been a goal for the team since its inception and we are ecstatic that we now have the partnership to move forward into the professional ranks.
Learn more about the new 2017 Elevate-KHS Pro Cycling Team, follow along and stay tuned for more updates.