4iiii Innovations Inc. is the Official Powermeter Sponsor for Israel Start-Up Nation at the Tour de France 2021

As the official powermeter supplier for the 2021 WorldTour Season, Israel Start-Up Nation and their eight man roster will be riding with Dual-Sided PRECISION Pro Powermeters and Viiiiva Heart Rate Monitors again this season at the Tour de France.

The Rider Line Up

Israel Start-Up Nation is ready to take on the team’s second Tour de France with eight strong riders focusing on both the general classification as well as stage wins throughout the race.

Fellow Canadian, Mike Woods, will be leading ISN: “I am really excited to represent Israel Start-Up Nation in the Tour de France, especially in a team leader role. I had an opportunity to lead a team in a Grand Tour, but never at the Tour de France. I am honoured to be given this position, especially considering the quality of the team we have."

The team consists of eight riders from six different countries - Michael Woods, Dan Martin, Chris Froome, Omer Goldstein, André Greipel, Reto Hollenstein, Guillaume Boivin and Rick Zabel.

Michael Woods
Dan Martin
Chris Froome
Omer Goldstein
André Greipel
Reto Hollenstein
Guillaume Boivin
Rick Zabel

"We are the natural team for two countries – Israel of course, but also we are Canada’s team. I am really happy that we have two Canadians and one Israeli in our Tour de France line-up” Team Co-Owner, Sylvan Adams.

What Does it Take to Ride in the WorldTour?
We will be following Israel Start-Up Nation through every stage of the tour on our social media channels. We will be running a series of contests featuring Israel Start-Up Nation’s riders and their power numbers - join us and test your power knowledge!

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