A Canadian sports technology Company is helping to power ORACLE TEAM USA to America’s Cup victory

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FOR RELEASE February 22, 2017

4iiii Innovations, a Cochrane, Alberta Company, will be aboard ORACLE TEAM USA’s hydro-foiling catamaran when the sleek carbon fiber vessel takes to the waters off Bermuda in the summer of 2017 to defend its victory against New Zealand in 2013.

4iiii CEO Kip Fyfe comments that “we’re proud to be providing PRECISION powermeter technology to monitor the ‘grinders’ who operate the winches on the wingsailed cat. PRECISION is not only the most accurate and lightest powermeter in the world, it’s also completely waterproof. Our proprietary technology, together with the expertise of an inspired 4iiii team, has made the adaptation from land to water possible.

The 4iiii Innovations PRECISION powermeter measures power output and energy in watts. The device is an adaptation of the technology that has made the Company the dominant powermeter on the World Cycling Tour and the choice of Tour de France Quick-Step Floors Cycling Team and BORA – hansgrohe. PRECISION is not only the most accurate and lightest powermeter in the world, it’s also completely waterproof.

ORACLE TEAM USA Skipper Jimmy Spithill notes that that “aside from the wind, all the energy
used to power the hydraulic systems and sail the boat is human generated. The team with the highest output will have a big advantage – and maximizing human power output starts with accurate monitoring.” Ian Burns –Director of Performance for ORACLE TEAM USA adds that “we’ve made substantial gains in power output from our team – in the order of 20% in 3 months and this is mainly due to knowing exactly how the guys work now and optimizing their individual training programs.”

The 34th America’s Cup recorded one of the most remarkable comebacks in sports history, as ORACLE TEAM USA recovered from 8-1 losses to fight through to the final race and claim victory.

4iiii Innovations is a major force in the running and outdoor/indoor cycling disciplines offering a full range of industry leading products including PRECISION and PRECISION PRO powermeters, Viiiiva heart rate monitors and the Sportiiii glasses-mounted performance coach.

 

Click here to download our Media Kit.

 

For media inquiries:

Suzanne Hamilton
Marketing and Communications
800.218.3095
800.218.3095 Ext. 200
Suzanne@4iiii.com
4iiii.com

4iiii Innovations Inc
228 River Ave
Cochrane, AB CAN
T4C 2C1

 

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Q&A with Mark McConnell: Hot Sauce Cycling and 4iiii Sponsored Athlete

Photo Credit: John Gaucher Images

Photo Credit: John Gaucher Images

With the continual development of 4iiii Innovation’s product line, we are excited to include cyclocross into the mix. How did you get involved in cyclocross?

Years before I ever thought of racing on two wheels, I was once a runner. Too many miles through my teenage years lead to injury which plagued me venturing into my first year as a U of C Dino. Surgery, physiotherapy, and a life without miles to count were to follow – at least that’s what I thought at the time. They told me that the bike was a great way to rebuild the atrophied muscles surrounding my recovering knee. I hopped on and hated it at first, but never looked back. That was almost ten years ago, since then, I’ve slowly ventured deeper down the rabbit hole of cycling. First as a roadie, then when the season ended, Cyclocross was waiting to greet me with a gritting smile. All the while I was working as a bike courier in downtown Calgary and found similarities in the technical aspects of the sport with what I was currently doing to make a living. Couriering combined with my history of cross country running: cyclocross was a wonderful merriment of the disciplines I was already training unknowingly and since my teenage years. The rest is history, as they say.

Cyclocross is not on a lot of Canadians radar but it seems to be picking up speed within the cycling community.  What do you think is the reason for this boost in popularity?

Racing can be intimidating to fresh faces. First you need the bike, the silly tight clothing, generally a racing license before you even toe a start line. But the great part about cyclocross is how approachable the sport has become. Not sure if you’ll like it? Dust off the old mountain bike and come race the citizen class at any Alberta event and pay just a little extra for a day-license, something that is generally not offered in other cycling disciplines. Not to mention the community cyclocross naturally develops: the races are held in city parks on tight circuits where it’s easy to spectate and analyze the courses as a collective. From newbies to seasoned vets, the races aren’t longer than an hour, but you’ll generally find people staying at the venue for much of the day to spectate other categories which only adds to the inclusive nature of the sport in North America. Also, occasionally race organizers will apply to have permits for a beer garden so you can relax and enjoy a brewski after turning yourself inside out for the past hour in a socially accepted manner! Win-Win.

Cross Vegas 2016. Photo Credit, Billy Chan

Cross Vegas 2016. Photo Credit, Billy Chan

Hot Sauce Cycling… how did you earn that handle?

The nickname ‘Hot Sauce’ was given to me while working in a bike shop, The Cyclepath, many years ago when I started racing. “Put on the after burners! Give ‘em the Hot Sauce!” Fellow employees would encourage as I set off to my next race. From nickname to European racing fundraiser to dare I call it a brand? Who knew it would grow to become what it is today.

The infamous beard of Mark McConnell, @HotSauceCycling

The trademark beard of Mark McConnell, @HotSauceCycling

4iiii sponsors a number of individual athletes and teams providing accurate data through PRECISION Powermeters. Why is power data important in your training and racing? 

For years, I trained without any way to measure my riding beyond using a stop watch. In the early years before I had a coach I would ride over to Edworthy (a popular climb that many cyclists in Calgary utilize for training) and keep track of the times it took me to travel from base to peak. I would go home that night, journal them down, and put it away to collect dust forever.

FFWD to today: everything I do on and off the bike is quantified and analyzed largely thanks to my coach, Jack VanDyk at 3433. Power is the most accurate way to track and measure my performance week in and out, from training stress loads to planning my next peak performance – utilizing power data is the gold standard of modern sport analysis. Everybody at the top seems to be using it, and if you’re toeing the line locally on the weekends, even without a coach there’s so much out there now to help you improve and track your training through power that it’s a no brainer. Forget that carbon handlebar, go buy a power meter instead – you won’t regret it.

Cross Vegas, 2016. Photo Credit: Billy Chan

Cross Vegas, 2016. Photo Credit: Billy Chan

4iiii headquarters is based 30 minutes northwest of your home town in Cochrane, Alberta. We are thrilled to support our own local cyclocross hero, what does this connection mean to you?

4iiii has always been on my radar. I literally ride by its operations every time I pass through Cochrane on a long ride. With your impressive history of being one of the leaders in wearable technology, to producing the world’s lightest left side powermeter, PRECISION, at a very reasonable price point was a big draw. But it’s also their down-to-earth business mentality that brought me in. I am especially excited when I can partner with a local and Canadian brand with shared visions like  Kip and Victoria’s and the 4iiii team! Looking forward to seeing what you guys come up with next.

What does the 2016-2017 season hold for you and what are your goals?

I’m currently a little over one month into the season and I’ve already ticked the box on one of my goals – it wasn’t so much a direct result that I was aiming for, but more of a ‘sense of belonging’ that I was aiming to achieve. With two World Cups under the belt and a fantastic weekend at KMC Cross Fest, I’m starting to believe and see myself at the front of North American pro races. This is a goal I’ve been working toward for the past couple of years, and in a roundabout way I believe my previous Belgian campaigns have helped bring this dream to fruition. I’m excited to continue racing Stateside for the next couple of months and see what I can do down there; Canadian Nationals is of course on the radar, and hopefully a return to the Heartland of CX, Belgium, in December. Time will tell.

Follow Hot Sauce Cycling on Instagram as he lays down power PBs (personal bests) throughout 2016-2017 with his 4iiii PRECISION Powermeter.

Q&A with Joy McCulloch, Sponsor Liaison for KHS- Maxxis- JLVelo Race Team

Photo Credit: www.dmunsonphoto.com

Photo Credit: www.dmunsonphoto.com

  1. 4iiii Innovations has had an exciting partnership with KHS since 2015. In a nutshell, what is the team’s history?

The KHS-Maxxis-JLVelo team was started in 2011 in Southern California. We have a rich history in the region as well as on the national level in the US. Every season the team has won upwards of 40 races including multiple state championships and several national championships.

  1. What is your role is on KHS-Maxxis-JLVelo team?

I am the sponsor liaison for the team and I handle all the social media for the team. Along with my administrative tasks, I get to race for the team! I have had the honor of wearing the team colors since 2013 and wouldn’t have it any other way!

  1. 4iiii works with a number of teams both World Tour and local amateur teams. Where does KHS- Maxxis- JLVelo fall on that scale and what do you hope to accomplish on a yearly basis?

The KHS-Maxxis-JLVelo Cycling has been a Domestic Elite team since 2011. This places us in the middle of the spectrum in regards to local and World Tour teams. Each year, our goal is to win over 30 races while representing our partners in a positive fashion. We hope to foster the next generation of up and coming racers as well, while providing a positive environment for learning and development while competing at the top level.

Paul Abrahams congratulations Cory Lockwood on a great ride. Photo Credit: www.dmunsonphoto.com

Paul Abrahams congratulations Cory Lockwood on a great ride. Photo Credit: www.dmunsonphoto.com

  1. What has been the highest point for you in the 2016 season? What was the lowest?

Ulises Castillo won the Redlands Bicycle Classic Criterium, which was stage 4 of the grueling 5-day Professional Road Tour (PRT). He went on to place 2nd on the final stage, the iconic Sunset Loop. This success followed the team into the final PRT race, Cascade Cycling Classic, where Innokenty Zavyalov finished 9th GC thanks to a blistering time trial and commitment to the final goal from the entire team. For a low point – I would have to say I can’t think of one! Even when we lose, crash, suffer from illness, we are diligent to learn from the mistakes and turn those potential low points into winning situations down the road.

Ulises Castillo, KHS Maxis JLVelo winning Stage 4 2016 Redlands Bicycle Classic Criterium / Photo Credit http://www.dmunsonphoto.com /

Ulises Castillo, KHS Maxis JLVelo winning Stage 4 2016 Redlands Bicycle Classic Criterium. Photo Credit: www.dmunsonphoto.com

  1. The team rides with our PRECISION powermeter; how does that help you?

This is the first season our team has had a power meter partner, so it has been really exciting to have all the riders on power. It has helped immensely with the individual athlete’s training throughout the season to help ensure they are at peak form going into their key events. Training with power has been an invaluable tool to fine-tune riders’ strengths while working to enhance their deficits.  

  1. Training with power provides data, how do you interpret that data?

Each athlete has their own respective coach who collects the data and is able to analyze rides and races with the athlete. With a comprehensive power profile and the history of data, the coach and athlete can then approach each training ride with laser focus.

Brian McCulloch, professional cyclist with KHS-Maxxis-JLVelo team and full time coach with Big Wheel Coaching. Photo Credit: www.dmunsonphoto.com

Brian McCulloch, professional cyclist with KHS-Maxxis-JLVelo team and full time coach with Big Wheel Coaching. Photo Credit: www.dmunsonphoto.com

  1. Do power numbers over the course of a race dictate tactics?

Having the empirical data provided by power while racing is invaluable – after the fact. Being able to look back at the power from a race and analyze when and where an athlete used their watts is a very helpful tool. However, during races it is important that each athlete be able to race off of real and follow the flow and the dynamic of the event. There are times you just have to “GO” despite what the numbers say. Being able to race time trials by power numbers though is extremely important.

  1. KHS has now partnered with another team and has entered a higher rank… what does this mean for the team?

We are very excited to have partnered with the Elevate Professional Cycling Team for the 2017 season. Our goal is to be one of the strongest teams in the country where we will be targeting the PRT series through out the United States and racing internationally as well. This step has been a goal for the team since its inception and we are ecstatic that we now have the partnership to move forward into the professional ranks.

Learn more about the new 2017 Elevate-KHS Pro Cycling Team, follow along and stay tuned for more updates.

2016 KHS Maxis JLVelo team camp discussion.

2016 KHS Maxis JLVelo team camp pre ride planning meetings. Photo Credit: www.dmunsonphoto.com

Take Your Power Off Road with PRECISION PRO Powermeter for Mountain Bikes

September 21, 2016 (Cochrane, Alberta) – 4iiii Innovations is hitting the trail with PRECISION PRO, the world’s lightest dual-sided powermeter for mountain bikes. Refining the design of the Shimano FC-9000 Dura-Ace PRECISION PRO Powermeter, 4iiii is bringing the PRECISION PRO dual-sided powermeter to the XTR FC-M9000, FC-M9020 and the FC-M8000 cranksets.  

Our PRECISION PRO family has proven to be extremely robust and ready to take on the demanding off road environment,” says Billy Chan, PRECISION Product Manager.  “This dual power meter offering highlights the company’s vision that dependable, affordable powermeters should be accessible to everyone.” 

Ridden and trusted by professional road cyclists already, PRECISION PRO delivers exceptional accuracy and dependability under the most extreme conditions and terrain. PRECISION PRO has carried Etixx – Quick-Step Cycling Team to 50 World Tour victories this season. Having delivered in the harshest conditions on the World Tour, PRECISION PRO is now ready to hit the trails. 

At a total of 18g, the new PRECISION PRO Powermeter for mountain bikes has no peer in the cycling industry.   

PRECISION PRO for mountain bikes will be released in October starting at $749.99 USD for factory install and can be ordered online at www.4iiii.com

The PRECISION PRO powermeter can be seen and experienced at booth 18071 at Interbike in Las Vegas. 

 

Media Contact

4iiii Innovations Inc.
Alex Middleton
PR@4iiii.com

A Q&A with Karel Bergmann, Our Technical Adviser to Etixx-Quick-Step on his thoughts on the Vuelta

Photo: Iri Greco / BrakeThrough Media | www.brakethroughmedia.com

Photo: Iri Greco / BrakeThrough Media | www.brakethroughmedia.com

You just got back from the Vuelta. What are your immediate thoughts after the race?

The Vuelta was a great race.  I think it was probably the most difficult grand tour of the season from a sporting perspective.  The Giro had a couple of epic stages through Val Gardena and Colle dell’Agnello, but the Vuelta just kept on delivering with epic finales.  From a GC perspective it was definitely the most riveting – it really came down to a battle in the final days.

From our perspective it went very well.  PRECISION performed very well for the riders, and Etixx – Quick-Step was definitely on their A-game.

It was a very successful Grand Tour for Etixx-Quick-Step – four stage wins and seventh overall for David de la Cruz. How was the team spirit after the race?

Team spirit was very high throughout the race, things started off on the right foot with stage wins from Gianni.  A day in red with David de la Cruz and then a great win for Gian Luca in Formigal kept spirits high.  The nature of the race made itself apparent towards the end.  You could tell that riders on all teams were getting really tired towards the end, and the stage ending in Formigal really highlighted the point.  I don’t think I’ve ever seen the groupetto come home nearly an hour after the lead group.

During the race David de la Cruz shared his data up the final climb of stage 10. You also shared your data up the same climb. There was a bit of a difference. Do you have a newfound respect from riders seeing this comparison?

I’ve been working with these guys for a while know, so I have tonnes of respect for what they’re capable of, but I wouldn’t exactly call it new-found.  I also had a sneaky suspicion that I might come in on the losing end of this race.

I think the truly impressive part of what we saw on the Aubisque was that I tailored my ride to give me a nice warm-up on the way to the base of the climb so that I could have a shot at an optimal performance.  For David it was the 4th climb of the day, 14 stages into a grand tour – now that’s impressive!

How do the riders use their power numbers during races? Do they have an idea before the stage what kind of numbers they want to put out?

For riders, the power meter is most important on long climbs and time trials where they need to be able to pace their efforts.  On the flats, the peloton dictates the pace.  As important as power meters have become in bike racing, you still need to hold the wheel in front yours, or it can be game over.

What would be your lasting memory from the Vuelta?

For me, it’s two things, the first was the great camaraderie within the Vuelta squad, and being able to experience it with guys that have become more than co-workers over the past season.  The personal attachments I’ve made over the season really took the experience to a new level.

The second was riding in Spain.  The terrain was amazing, but I think the Spanish drivers are the best I’ve experienced around cyclists.  They are courteous and friendly, and they share the road like nowhere else.

A Q&A with Karel Bergmann, Our Technical Adviser to Etixx-Quick-Step

Karel at 2016 Tour de France

Karel Bergmann, is 4iiii’s technical adviser to Ettix-Quick-Step and will be heading over to Spain this month to work with the team during the Vuelta Espana. We asked him a few questions before he left.

How long have you been working with EQS?

I started working with EQS last November.  That’s when the team was having their major training camps in southern Spain.  The training camps are the best time to get some face time with the riders and mechanics, which is really important when introducing a new product.

What is it like working with professional riders?

It’s a real privilege to be able to work with some of the best riders in the world.  While power data is really important to all of them, they all handle the training and racing a little differently so building relationships and getting to know all of them is important to being able to support them as well as possible.

What’s it like travelling in Europe for races?

Traveling in Europe is really interesting because you get so see so many different places, but it can be stressful too.  During my work with EQS there has been a fair amount of unrest in Europe and this can make things a bit more challenging than usual.

It’s been very interesting to experience each of the major cycling nations and their different flavours.  One of the biggest surprises was my visit to Andorra during the Tour de France – it went from a place that I barely knew about to one of my favorite spots in Europe.  In my food/coffee/riding/scenery/people matrix it scores very highly in all regards.

What is your favourite race to work with the riders on?

Each race is a little different from a support perspective.  My favorites are the Belgian Classics and Grand Tours.  At most of the big classics, the route crosses over itself many times, so it gives me the opportunity to see the race in person throughout the day, and to see how things are progressing.

This isn’t the case at Grand Tours, where I might see the race at the start, and sometimes at the finish, but rarely in between.  On the flip side, during a Grand Tour I get to experience the surroundings a little bit more, and since it’s the same 9 riders throughout the race, I get to know the guys a little better.

What are you looking forward to at the Vuelta?

As a cycling fan, I’ve always loved the Vuelta’s steep summit finishes and being there will give me a chance to see the pros race up these climbs, and hopefully experience some of them for myself.  I’ve always enjoyed the food in Spain, so I’m looking forward to that too, though I’m sure my W/Kg will suffer as a result.

Why would a cyclist ride with a power meter?

Power meters are really the only method we have at our disposal to objectively measure a rider’s output.  That’s not say that it’s the only tool, but it is the best tool there is for monitoring one’s progression as a rider.  They also work very well for pacing during time trials and long climbs.  I think that any performance-driven cyclist can benefit from having a power meter on their bike.

PRECISION Firmware Upgrade 1.5.0 Now Available

 

Why upgrade?

Keeping PRECISION’s firmware current ensures that its data is as precise as possible. For example… a few users have reported power spikes at the bottom of a descent. This update will reduce the likelihood of this occurrence.

How to upgrade?

Same as previous upgrades:  With the latest 4iiii app, follow instructions in the PRECISION Configuration screen.

Follow our step-by-step guide under Firmware Upgrades at http://4iiii.com/support/software-and-documentation/

Need some help? Contact us at support@4iiii.com

PRECISION Hero: Troy Delfs coaches by example

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Name: Troy Delfs
Hometown:  Bragg Creek, Alberta, Canada
Profession: Cycling Coach – Momentum Cycling
PRECISION user since: 2016 

To what cycling tribe do you belong?
I cross the tribal lines from Mountain to Road to Fat Biking to Track (in a previous life). My favourite cycling discipline is usually dependant on the bike that I am on at any given moment.

 

When and how did you get into serious biking?
In Edmonton, Alberta in 1993. I bought my first mountain bike and have never looked back since.

 

Why do you bike?
Cycling is one of those things that defines me. It is thrilling, punishing, fun and challenging all at the same time. It is the best way I know to connect me to nature, friends and even to myself.

 

What’s your current bike set up and technology?
Multiple bikes and setups but my Scott Spark and Scott Foil are equipped with 4iiiis PRECISION power meters and a Garmin Edge 520.

2014-Vernon-Gran-Fondo-443 

When and why did you start thinking about adding a power meter to your set of tools?
I have wanted to have a power meter on my bike for the past 15+ years however it has always been too difficult to justify the cost. With 4iiii, I was able to outfit two of my bikes with PRECISION at a fraction of the cost I would have spent on other meters on the market.

 

How do you use power data?
As an athlete and as a coach, power data is critical for me to prescribe training zones and to do post ride/race analysis to determine how well my athletes are performing. Power data highlights both a riders’ strengths and weaknesses on certain terrains and in various conditions. This data is also critical to monitor an athlete’s overall progression between training cycles and can be used to determine if an athlete is in risk of overtraining.

 

How has riding with a power meter changed how you ride and your fitness level?
It’s always motivating to post high peak and average power meters during a ride or even just segments of rides (It’s great for KOM hunting on Strava). Watching your watts provides instant and accurate feedback to your effort loads vs heart rate which is slow to respond and can be affected by so many other variables.

 

What’s your favourite drill/workout involving power?
Sprinting and short hard climbs on my road or MTN bike. I love to see how high I can peak my power and for how long I can hold big numbers.  Looking at high Watts makes the anaerobic pain more bearable.

 

What do you know now that you wish you had known in the past about effective cycling training?
Training is all about balancing hard effort and quality rest. Make each work-out count by putting in good solid efforts (crank out those watts!) and balancing that with sufficient and timely rest and recovery.

 

Do you have a favourite ride?
So many great rides all around the world (Maui, Tuscany, Oregon) but I must say that there is no place like home. Bragg Creek, Alberta has world-class road and mountain biking and it’s all right in my back yard.

 

What is your next big riding challenge?
To do a multiple of Western Canadian road and mountain bike races including TransRockies Single Track 6 and the Alberta Provincial Road Race championships. For the athletes that I coach, I hope to help them attain their personal goals by training smart and preparing well for their multitude of events.