Olympian Simon Whitfield enters the world of product design

Olympic Gold Medalist Simon Whitfield knows the importance science and technology play in the success of an athlete. That is why he is partnering with 4iiii Innovations to inspire product design in the realm of wearable technology.

“4iiii is ahead of the curve as far as providing athletes with intuitive, real-time data,” said Whitfield. “They understand the role that precise performance measurement plays both in an athlete’s training and in competing successfully. That’s why I’m excited to not only contribute to the design, but also test what they have already developed!”

4iiii Innovations is a Cochrane, Alberta based company leading the pack in wearable technology designed for athletes. The company develops technologies that improve sports performance and make the athlete’s world safer.

“Our products provide a timely, real-time flow of data that is important to the athlete in order to improve their performance,” said Kip Fyfe, CEO of 4iiii. “We are thrilled to partner with Simon. Who better than an Olympic champion to ensure our products are both practical and relevant – delivering what athletes want and need.”

Simon Whitfield is one of Canada’s most celebrated athletes. In addition to winning Gold at the 2000 Summer Olympics in Sydney and Silver in Beijing in 2008, he has claimed 10 consecutive Canadian Traithlete Championships. He lives in Victoria, BC and is involved in a number of initiatives intended to encourage, coach and train aspiring athletes. Whitfield was a keynote speaker and ran in the 10K this weekend at the Calgary Marathon, the oldest marathon in Canada.

Prior to launching 4iiii Innovations, CEO Kip Fyfe started Dynastream Innovations Inc., another Cochrane based company that pioneered the development of wearable technology platforms for wireless and running applications. Garmin Ltd. purchased Dynastream in 2006.

About 4iiii Innovations
4iiii Innovations is a leader in the design and manufacture of wearable technology. The company’s products include the Sportiiii heads-up audio visual data display and Viiiiva, a heart rate monitor that connects a full suite of sensors to a Smartphone; providing serious athletes with real-time and precise measurement of personal performance parameters.

Please see attached B-Roll and official photo on Google Drive.

For more information, please contact:
Victoria Brilz, CMO
(403) 615-8942