Who is 4iiii?

4iiii Innovations specializes in merging the demands of athletes with the latest advancements in technology. Focusing on increasing performance and safety in the athletic community, 4iiii designs, develops and produces products for both elite and casual athletes. Its inaugural product, Sportiiii was nominated for numerous awards — before it even shipped! An industry first, Sportiiii provides users with a HUD (Heads Up Display) and audio feedback system, giving the user instantaneous feedback of their current performance, while never taking their eyes off the road.