Start Blog Power On: EF Education-Tibco-SVB at Le Tour
Power On: EF Education-Tibco-SVB at Le Tour
Posted by Andrew Davidson on September 26, 2023

The second edition of Le Tour de France Femmes took place this summer, with eight action-packed stages highlighting the sport’s beauty and the power of the women’s pro field. In collaboration with Velo, we captured some roadside and behind-the-scenes footage of the 4iiii-sponsored EF Education-Tibco-SVB riders and staff to get their thoughts on incorporating power data into racing on the world’s biggest stage.

These seven riders have been training all year, and they have been relying on some of the top equipment available, including 4iiii power meters.

Power is perhaps the single most important training tool. It lets riders know where they stand in training, and where their limits are for races. “Power for me is like ok now we’re able to speak the same kind of language,” Holm Foder, Team directeur sportif says of preparing his riders for race day.

Power is important for another reason now, too. Apple’s Find My technology is now integrated into 4iiii power meters, helping EF’s riders keep track of their most important piece of equipment, their bike, as they bounce around the world.

“It eases the mind knowing your bike is going to be coming out on the right belt in the correct airport,” Veronica Ewers says.

That peace of mind helps riders focus on their sport, which has grown by leaps and bounds in recent years.

Check out the video to hear what our favourite pink pros say about working with watts and the new PRECISION 3+ Powermeter.

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