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4iiii and Israel Start-Up Nation Continue to Push Watts Together in 2021

Posted by Andreja Grenier on February 18, 2021

4iiii PRECISION PRO Powermeters to be fitted on all ISN bikes for the 2021 season

We are proud to announce our continued collaboration with the professional WorldTour Cycling Team Israel Start-Up Nation. We will continue to supply PRECISION PRO Powermeters and Viiiiva heart rate monitors to the team in 2021.

Founded in 2014 as the Israel Cycling Academy, Team Israel Start-Up Nation is co-owned by Canadian-born Sylvan Adams, a former Canadian Masters cycling champion who emigrated to Israel in 2015. The ISN roster features talent from 17 countries and is headed by British star Chris Froome and veteran German Andre Greipel. Mike Woods joins fellow Canadians Guillaume Boivin, Alex Cataford and James Piccoli to bring the number of Canadians on the 32-rider squad to four.

Accurate Numbers in La Vuelta

The partnership between 4iiii and ISN began last year. One of the team’s standout moments of the 2020 season was their strong performance in the Vuelta a España where team leader Dan Martin secured 4th place overall in the general classification and won stage 3 of the race, beating the overall winner Primož Roglič to the line in a hard fought mountain top finish. Martin’s impressive victory came with the assistance of a 4iiii Dual-Sided PRECISION PRO Powermeter, giving him the confidence to reliably apply power to beat the other contenders over the line. Israeli road race champion, Omer Goldstein also experienced the benefit of the accuracy of the power meters stating: “4iiii was an important addition to the set-up during my first Grand Tour with Israel Start-Up Nation at the Vuelta a España. I could accurately keep track of my fitness and fatigue with the numbers I received from the 4iiii power meter.”

Reliability is Key

Israel Start-Up Nation’s General Manager, Kjell Carlström, confirms that the accuracy and reliability of the 4iiii power meters are key to a top-end product. He said: “As a professional cyclist, every percentage counts. Every percentage is a matter of winning or losing. Having accurate data makes a huge difference. 4iiii PRECISION PRO Powermeters flawlessly provide us that essential data as their power meters and heart rate monitors are some of the most reliable and accurate on the market.”

Shane Pegg, Director of Brand commented: “We are looking forward to a continued partnership with Israel Start-Up Nation in 2021. The collaboration between ISN and 4iiii highlights a shared focus on reliability and accuracy. ISN has made large steps this year in acquiring top riders including Chris Froome and Mike Woods. I see great results on the horizon with ISN proving that it is a leading team in the world of cycling. We are delighted to be a key partner of the team and help them achieve this.”

Israel Start-Up Nation’s core values include the promotion of peace, the development and growth of cycling in Israel and a focus on technology and innovation, which is of critical importance to creating a successful WorldTour team. Choosing 4iiii Innovations Inc. as their power meter partner shows confidence in 4iiii to deliver the reliability and accuracy required to enable their riders to train and race at the highest level.

Update for US Customers — Reese’s Law

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