Doing Our Part for the Planet


It’s our mission to empower athletes through technology, while doing so in a sustainable and responsible way. Having the Canadian Rockies as our backyard, we witness everyday the effects that climate change is having on our environment. We’re always striving to evolve our products and practices to support the natural world we all love exploring.

  • Before you Cycle, Recycle

    Before you Cycle, Recycle

    We’re always looking for ways to be more sustainable and lessen our footprint on the environment. Our new 4iiii packaging consists of 100% recyclable materials. Help us complete the cycle and recycle your 4iiii packaging so we can keep the great outdoors great!

  • Recycled Cranks

    Recycled Crank Program

    Our Ride Ready reCYCLED power meters consist of a brand new 4iiii power meter on a recycled Shimano crank. Previously ridden cranks are refurbished and have passed all appropriate quality-control checks for functionality, but may have some cosmetic blemishes. Keeping perfectly good cranks out of the landfill and more dollars in your pocket!

    1. Learn About Ride Ready Recycled
Update for US Customers — Reese’s Law

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