About Us

PROVEN AT THE HIGHEST LEVEL

4iiii power meters have powered world-class results across road, gravel, and off-road racing, including:

• 2016 Tour de France Stage Win
  Marcel Kittel, Etixx–Quick-Step
  
• 2017 UCI Road World Championship Title
  Peter Sagan, Bora–Hansgrohe
  
• 2018 Paris–Roubaix Victory
  Peter Sagan, Bora–Hansgrohe
  
• 2022 Life Time Grand Prix Overall Women’s Series Title
  Haley Smith
  
• 2023 Paris–Roubaix Victory
  Alberta’s own Alison Jackson, EF Education–Tibco–SVB
  
• 2025 Unbound Gravel 200 Victory
  Cameron Jones
  
• 2025 Life Time Grand Prix Series Championship Title
  Cameron Jones
  
• 2025 UCI Junior Women’s XCO World Championship Title
  Maruša Tereza Šerkeži, CUBE Factory Racing
  
• 2025 UCI Men’s U23 XCO World Championship Title
  Finn Treudler, CUBE Factory Racing

Whether you’re lining up for a World Championship or pushing for a personal best, the same pro-proven accuracy and reliability are built into every power meter we make.

INNOVATION & DESIGN

We don’t just track watts, we push the industry forward in how performance technology is designed and delivered.

In 2023, 4iiii became the first brand to integrate Apple Find My technology into a power meter. Marked by the “+” in the PRECISION 3+, it embedded tracking technology directly into the power meter, providing the peace of mind that comes with knowing the location of your bike. That commitment to innovative engineering earned global recognition in 2024, when the PRECISION 3+ won the iF Design Award for design excellence and hardware innovation.

OUR MISSION

We unlock your potential with simplified training tools.

Stop guessing. Start pacing. A power meter is the most accurate measure of your effort on the bike. Having the right data lets you ride faster, go farther, and enjoy every ride.

READY TO START TRAINING WITH INTENTION?

You don’t need to be a WorldTour pro to experience the benefits of a power meter. Whether you’re aiming for a new personal best, trying to keep up with the local group ride, or simply wanting to optimize your limited training time, adding a cycling power meter to your setup is the single best upgrade you can make to your bike.

1. Shop 4iiii Power Meters