JOIN Cycling and 4iiii Partner to Help Cyclists Achieve Their Training Goals

AMSTERDAM, NETHERLANDS, 9 December 2024 - JOIN, the leading online platform for cycling training content, and 4iiii Innovations Inc, a pioneer in precision power measurement technology, today announced a global strategic partnership designed to transform the cycling training experience for athletes of all levels.

This collaboration will seamlessly integrate JOIN’s powerful training app with 4iiii’s state-of-the-art power meters, providing cyclists unparalleled insights into their performance and training progress. From December 10, 2024, all 4iiii power meter customers will receive a complimentary 8-week subscription to JOIN’s premium app features, redeemable via an exclusive code provided with their order.

“Too often, cyclists get a new tool to measure their progress, but lack the context to understand the data this tool provides.” said Jim van den Berg, CEO of JOIN. “By combining our extensive training knowledge with 4iiii’s precise power measurement technology, power is no longer merely a number on a screen, but a way to train smarter, ride stronger, and achieve their goals faster than ever before.”

Key benefits of the JOIN Cycling and 4iiii partnership include:

• Enhanced Data Integration: Data from 4iiii power meters will sync effortlessly with JOIN’s app, offering riders comprehensive performance analytics and personalized training recommendations that align with the goals they set for themselves via JOIN.

• Expanded Training Content: JOIN will develop exclusive power-based training programs optimized for 4iiii users, spanning all cycling disciplines, from road and gravel to mountain biking. These programs will help users grasp the reasons behind each training approach, not just the actions they’re coached to perform."

• Improved User Experience: The partnership will focus on creating a seamless, user-friendly interface that makes power-based training accessible to cyclists of all levels.

• Community Engagement: Users will have access to JOIN’s global community features, allowing them to connect, compete, and share experiences with fellow 4iiii power meter users worldwide.

“At 4iiii, we’re dedicated to providing athletes with the very best tools to elevate their training experience and performance. Our power meter range is the choice of both world-class athletes and dedicated enthusiasts alike, and by joining forces with JOIN Cycling, we’re creating a powerful synergy between two brands dedicated to making elite-level training accessible to all.” says Phil White, CEO of 4iiii Innovations Inc. “The collaboration allows our power meter users to maximize their data with JOIN’s advanced training insights, transforming their raw numbers into a meaningful path toward achieving their goals.”

The integrated JOIN and 4iiii experience will be available to users from December 10, 2024.

To learn more about 4iiii and their products, visit www.4iiii.com.

To learn more about JOIN Cycling, visit www.join.cc.

About JOIN

Founded in 2020 by former professional cyclist Jim van den Berg, JOIN offers recreational cyclists a customizable training experience through its app, which provides access to over 400 professionally developed workouts. By inputting personal data and training goals, users receive tailored training schedules that adapt automatically based on performance and activity levels. The app supports integrations with platforms like Strava, Zwift, and Garmin, allowing for seamless performance tracking and detailed progress analysis. With features for off-bike training content and continuous improvement guidance, JOIN helps prevent overtraining and injuries, making goals accessible and achievable. Available in five languages on Android and iOS, JOIN boasts over 100,000 downloads, a high user rating, and, most importantly, many cyclists successfully completing training plans and achieving personal success.

About 4iiii Innovations Inc.

Based in the foothills of the Canadian Rockies, 4iiii is a sports technology company focused on unlocking rider potential with intuitive training tools, including cycling power meters and heart rate monitors for both outdoor and indoor cycling and fitness markets. The company is committed to engineering and building not only the most accurate equipment but also making it accessible at a price point that allows every athlete to benefit from improved training. 4iiii-equipped bikes are ridden by professionals who have won World Championships, Paris-Roubaix, stages of the Tour de France, as well as weekend warriors striving for their personal best.

Media Contact

Andrew Meehan
andrew@igtstudio.com