4iiii Innovations Inc. partners with Emily Batty and newly formed team Canyon MTB Racing
Cochrane, AB Canada, March 11, 2021
Canadian sports technology company, 4iiii Innovations Inc., is excited to announce their partnership with Emily Batty’s newly formed Canyon MTB Racing team. 4iiii will be supplying factory installed PRECISION Powermeters across all lines of the team bikes which include the Canyon 2021 Lux, Exceed, and Grail.
Emily Batty has been a household name in the global mountain bike scene for the past two decades, with two World Championship bronze medals, two Olympic races, and a Pan-American Championship title in addition to multiple national champion titles to her name. Now, with the 2021 Olympic Games on the horizon, Batty's new team is ready to race.
"I feel like it's taken years to reach this level of support. We've worked hard to connect within the cycling community and achieve performances at the highest level. A strong group of people supporting my dreams and aspirations in sport has allowed me to build our own race program and pursue this next chapter. I can't thank Canyon and all of the new team partners enough for believing in the team and everything I have yet to accomplish in mountain biking and sport. 2021, let's go!"
"I also have big World Championships, World Cup, and Olympic goals," Batty adds. "I'm really chasing that podium at every race. I want to go big on the performance side of things this year: I'm most excited to get back to Val Di Sole for World Championships."
Emily Batty is joined by Canadian U23 National Champion Laurie Arsenault who is riding for her first professional mountain bike team. "I remember watching Emily at the Olympics and getting her first National title, and she was someone I wanted to be like. To be able to race on a team with her is fantastic.”
Janelle Chubey, Director of OEM, 4iiii commented: “We are so happy to be supporting Emily’s new team, Canyon MTB Racing. It’s so much more than a cycling team. Emily has been deeply involved in grassroots initiatives and is not only a phenomenal athlete but also a leader in the cycling community. Having a young daughter who is inspired by Emily makes this partnership even more meaningful. Seeing an athlete like Laurie, who grew up watching Emily on the world stage, join the team is just as exciting. We can't wait to watch her develop throughout the season. We are thrilled to be providing the team with reliable, accurate PRECISION Powermeters to help Emily and Laurie reach their fullest potential this season and continue inspiring others to get out and ride.”
About 4iiii Innovations Inc.
4iiii Innovations Inc. is a Canadian sports technology company based in Cochrane, Alberta. 4iiii Innovations Inc. is a team of engineers and athletes dedicated to improving personal performance through the development of superior training tools, including cycling power meters, heart rate monitors, and cycling trainers for the outdoor and indoor cycling and fitness markets. The company seeks to build not only the best and most accurate equipment but to do so at an affordable price so that every athlete can gain the benefits of better training. 4iiii equipped bikes ridden by the likes of Tom Boonen and Peter Sagan have won World Championship events, Paris-Roubaix and stages of the Tour de France and Giro d’Italia. The company currently sponsors many professional teams including Israel Start-Up Nation and TIBCO Silicon Valley Bank UCI WorldTour Pro Cycling teams.
Learn more at 4iiii.com.