4iiii Partners with Ridley to Become the Official Power Meter Sponsor for Lotto Soudal Over the Next 4 years
4iiii PRECISION PRO Powermeters to be fitted on all Lotto Soudal bikes through the end of the 2025 season.
4iiii Innovations Inc., a Canadian sports technology company, is proud to announce their collaboration with Ridley and WorldTour team Lotto Soudal extending through the end of the 2025 season. Lotto Soudal riders will be equipped with dual-sided PRECISION Pro Powermeters.
“Teaming up with Ridley and Lotto Soudal is a natural fit for us.” said Shane Pegg, Director of Brand for 4iiii Innovations. “The partnership highlights our shared focus on product innovation and quality. We’re excited to help the team achieve great success for years to come by delivering essential performance data through our products.”
“A power meter is indispensable in modern cycling”, says Maxime Monfort, performance manager at Lotto Soudal. “It is by far the most important training tool and provides crucial race data that assists us with pacing strategies. The use of 4iiii power meters will allow us to track our riders’ performances with hyper precision. We are very pleased to be working with 4iiii for the coming seasons.”
“At Ridley we strive to provide Lotto Soudal with the best equipment to support the riders in reaching their best performance in racing and training. With 4iiii we have a partner that shares the same goal.” says Pieter Potters, R&D Manager at Ridley.
About 4iiii Innovations Inc.
Based in the foothills of the Canadian Rockies, 4iiii Innovations Inc. is a sports technology company dedicated to improving personal performance through superior training tools, including cycling power meters, heart rate monitors, and cycling trainers for the outdoor and indoor cycling and fitness markets. The company seeks to engineer and build not only the best and most accurate equipment but to do so at an affordable price so that every athlete can gain the benefits of better training.
4iiii-equipped bikes ridden by top professionals have won World Championships, Paris-Roubaix, and stages of the Tour de France and Giro d’Italia. The company has sponsored several professional teams including Etixx Quick Step, Bora Hansgrohe, TIBCO-Silicon Valley Bank, Israel Start-Up Nation (ISN) and currently Lotto Soudal.