Core Health & Fitness Announces New Partnership Between Schwinn & 4iiii
Vancouver, WA, March 12, 2018 – Core Health & Fitness® is excited to announce a new partnership between Schwinn® indoor cycling and 4iiii®. With this partnership comes the release of an optional 4iiii power crank upgrade available on the Schwinn AC™ and SC bikes.
“4iiii is a Canadian based tech company with a rich history in sport technology development and we have found a great partner in Schwinn” commented Bailey McKnight, Channel Development Leader for 4iiii Innovations. Founded in 2010, 4iiii Innovations has grown to be an industry leader in power meter development in a growing number of cycling disciplines. Founders Kip Fyfe and Victoria Brilz have deep roots in innovative sports monitoring that date back to 2000 when they started Dynastream Innovations Inc. Dynastream brought the world’s first speed and distance monitors and the widely adopted ANT+ communication protocol to the wearable market. The company was sold to Garmin in 2006.
A vision of enabling athletes to be ‘smarter, faster, safer’ led Kip and Victoria to create the world’s lightest, most accurate and durable power meter. 4iiii power meter technology is relied upon by teams on the WorldTour and has become standard equipment through a leading bicycle manufacturer.
The 4iiii story is one that resonates with Schwinn, the brand behind the first production bike designed specifically for indoor cycling. Schwinn is positioned to be on the cutting edge of the indoor cycling industry through new innovations and partnerships that help bring the best technologies in both indoor and outdoor cycling to Schwinn bikes.
“Measurement has been game changing in the indoor cycling category, so being able to partner with the visionaries behind ANT+ technology is a logical and exciting step for the Schwinn brand,” added Jeff Dilts, Vice President of Product Management & Innovation for Core Health & Fitness.
“While power meters have seen increased acceptance in the past 10 years, we’re just beginning to see them reach the mainstream,” added Eric Gerstenbuhler, Managing Director of 4iiii Sport. “What sets 4iiii apart is the patented 3D strain gauge technology we use to measure the bending, elongation, and twisting deformation. This allows for measurement of every force being applied to the crank arm by a rider and provides the most accurate data possible.”
Schwinn offers power education and certification for cycling instructors. In addressing a growing industry, Schwinn’s commitment to quality and authenticity demanded nothing less than a partnership with the company behind the most accurate power meter on the market.
“Measurement has been a big story for Schwinn since we introduced it to the indoor cycling space in 2009,” concluded Dilts. “This new partnership with a company like 4iiii providing power measurement for the most elite cyclists in the world is very exciting!”