Home Press Releases Orbea now Powered by 4iiii Innovations Inc.

Orbea now Powered by 4iiii Innovations Inc.

Cochrane, Canada - Canadian sports technology company 4iiii Innovations Inc. is thrilled to announce their collaboration with Orbea who will be fitting 4iiii left-side PRECISION Powermeters as standard on Orca Ultegra models. Customers will also be able to upgrade to a 4iiii PRECISION Powermeter on the Orca Aero, and Ordu MyO or MyO Lite models.

“At Orbea we believe strongly that a power meter can help many users achieve their full potential, train smarter and enjoy their riding more. For that reason we have teamed up with leading power meter manufacturer 4iiii to include power meters as an affordable option on many of our bikes.” - Ander, Orbea Brand & Communications Manager.

Power meters are no longer a tool for just elite cyclists. With the belief that riders should train smarter, not harder Orbea has equipped a variety of their bikes with a 4iiii PRECISION Powermeter allowing riders to improve and measure their cycling performance.

“Orbea has been building bikes for close to a century and they continue to be a leader in pushing the cycling industry forward. We are excited to provide Orbea customers with an accurate and reliable power meter so that riders can discover the benefits of training with power.” - Phil White, 4iiii President.

Learn more about the importance of training with power.

Orbea Orca M20 Team PWR

4iiii Left-Side PRECISION Powermeters come standard on the following models:

  • Orca M10i LTD PWR
  • Orca M11e LTD PWR
  • Orca M21e LTD PWR
  • Orca M31e LTD PWR
  • Orca M21e TEAM PWR
  • Orca M20 TEAM PWR

For €249 customers can upgrade to a 4iiii left-side PRECISION Powermeter on specific Orca, Orca Aero and Ordu models:

  • Orca M20i TEAM
  • Orca M20
  • Orca Aero M20i LTD
  • Orca Aero M20 LTD
  • Ordu M20i LTD
  • Ordu M20 LTD

About 4iiii Innovations Inc.

Based in the foothills of the Canadian Rockies, 4iiii Innovations Inc. is a sports technology company dedicated to unlocking rider potential with intuitive training tools, including cycling power meters, heart rate monitors, and cycling trainers for the outdoor and indoor cycling and fitness markets. The company seeks to engineer and build not only the best and most accurate equipment but to do so at an affordable price so that every athlete can gain the benefits of better training.

4iiii-equipped bikes ridden by top professionals have won World Championships, Paris-Roubaix, and stages of the Tour de France and Giro d’Italia. The company has sponsored several professional teams including Etixx Quick Step, Bora Hansgrohe and most recently Israel Start-Up Nation (ISN). For the 2022 season, the company is sponsoring UCI WorldTour teams Lotto-Soudal and EF Education-Tibco-Silicon Valley Bank. The company also sponsors top athletes including Emily Batty, Richard Murray, Cody Beals and Safa Brian.

Learn more at 4iiii.com.

Orbea now Powered by 4iiii Innovations Inc.
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