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4iiii Unveils Athlete and Team Roster for 2024 Racing Season

Cochrane, Alberta - May 21, 2024

With the 2024 racing season fully up to speed, cycling power meter specialist 4iiii is proud to unveil some of its impressive lineup of supported athletes and teams, featuring exciting and talented names in the world of cycling. 4iiii Innovations Inc, a global leader in sports performance technology, continues to strengthen its position in the industry with the successful launch of the 4iiii PRECISION 3+ PRO Powermeter in February. This innovative product, which integrates Apple Find My technology for added security and peace of mind, showcases 4iiii’s commitment to cutting-edge advancements. With exciting developments in the pipeline for 2024, our athlete and team partnerships will continue to play a crucial role in the brand’s strategy and success.

Project Echelon: Leading the charge is the formidable Project Echelon, currently the top-ranked Men’s Pro-Conti team in the US. Boasting victories at prestigious events like the Tucson Bicycle Classic, Redlands Bicycle Classic, and Tour of the Gila stage races, Project Echelon is setting the pace both domestically and internationally.

Goldman-Sachs ETF’s Racing: On the women’s front, Goldman-Sachs ETF’s Racing brings a blend of American and Canadian talent to the fore. With Olympic speed skating gold medalist Ivanie Blondin among its ranks, this team is poised to make waves in criteriums, road races, and track events throughout the season.

KMC-Ridley Mountain Bike Team: Managed by Olympic gold medalist Bart Brentjens, the KMC-Ridley Mountain Bike Team is a force to be reckoned with in elite and U23 World Cups and European events. Featuring standout riders like Gunnar Holmgren, this team embodies excellence on the trails.

Pitstop Racing: Hailing from Canada, Pitstop Racing may be small in size but packs a punch on the professional mountain bike circuit. With a talented roster competing in World Cup and North American events, Pitstop Racing is poised for podium success.

Cameron Jones: New Zealand’s gravel and mountain bike sensation, Cameron Jones, epitomizes the spirit of the sport as he takes on Lifetime Grand Prix Events and XCO races across the US. With an impressive track record and a hunger for success, Jones is a rising star in the cycling world.

Evan Russell: Representing the Toronto-based Hustle Pro Cycling Team, Evan Russell is the reigning elite men’s gravel and cyclo-cross national champion. With a string of strong performances, including a podium finish at the Paris-Ancaster gravel event, Russell is a force to be reckoned with on any terrain.

Griffin Easter: American rider Griffin Easter is making waves with the Opicure Foundation Team, using his platform to support those in opioid recovery. With victories at events like the Columbian Trans Cordilleras stage race, Easter is a formidable presence in the gravel and mountain bike scene.

All athletes and teams will be set up with 4iiii equipment across their training and racing, including the PRECISION 3+ and PRECISION 3+ PRO Powermeters, as well as Viiiiva Heart Rate Monitors. With precision and performance at their fingertips, this will ensure they are ready to conquer every challenge the season brings.

In the words of Laurie Arseneault of the Pittstop Racing Team , “It’s amazing to have the opportunity to work with a Canadian brand like 4iiii. Their innovative tools have helped me develop as an athlete, and the new dual-sided PRECISION 3+ PRO Powermeter is no exception. It allows me to perfectly pace my training, whether it’s a long endurance outing or a short and punchy interval day. It has been my greatest navigator to track and monitor every detail of my progress. Plus, it comes with the latest integration of the Apple Find My technology, which is a relief for traveling to training camps. I can always keep an eye on it!”

“We are incredibly excited about our partnerships with these exceptional athletes and teams for the 2024 racing season,” said Andreja Grenier, Marketing Manager for 4iiii. “These collaborations are a central part of our 2024 marketing strategy, aligning perfectly with our ongoing commitment to excellence and innovation. We are looking forward to following the team and athlete updates throughout the season, and we’re confident that our cutting-edge technology will help them achieve their best performances yet.”

To learn more about the 4iiii sponsored athletes and teams visit

About 4iiii Innovations

Based in the foothills of the Canadian Rockies, we are a sports technology company dedicated to unlocking rider potential with intuitive training tools, including: cycling power meters and heart rate monitors for the outdoor and indoor cycling and fitness markets. Our team seeks to engineer and build not only the best and most accurate equipment but to do so at an accessible price so that every athlete can gain the benefits of better training. We’re proud to have pros riding 4iiii-equipped bikes who have won World Championships, Paris-Roubaix, stages of the Tour de France, and weekend warriors who consistently dominate their friends on Strava.

We’ve partnered with an exciting mix of professional teams across multiple disciplines this season including, Project Echelon, Toronto Hustle, Goldman Sachs ETF’s Racing, KMC-Ridley MTB Team, Pittstop MTB Team, Maxxis Factory Racing Team and Classified Cycling. Our privateer and triathlete roster included Adam Roberge, Danni Shrosbree, Emily Newsom, Michael Van Den Ham, Jesse Yates, Griffin Easter, Tamara Jewett, Kate Curran, Austin Podhajsky and Cody Beals among others.

To learn more visit

Media Contact:
Kate Allan
+447754 072648

4iiii Unveils Athlete and Team Roster for 2024 Racing Season
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