Earth Day - 4iiii Initiates Crank Buyback Program
reCYCLE your Cranks for Cash – Good for you, Good for the Earth
Cochrane, Canada – April 22, 2021 – Canadian sports technology company, 4iiii Innovations Inc., has initiated a Crank Buyback Program to offer cyclists a way to reCYCLE cranks and help provide more opportunities to underprivileged youth.
Riders can send in left side Shimano crank arms to receive up to $45 cash or the option of donating the money to an amazing charitable organization.
Those in the market for a power meter upgrade now get even more value from the WorldTour proven 4iiii power meter by sending back their existing crank for cash. With cranks being one of the major component shortages the cycling industry is facing, this is an excellent opportunity for riders to upgrade technology and help someone else in the process.
Returned cranks are cleaned, inspected and rigorously tested before having a brand new 4iiii power meter installed and offered as 4iiii Ride Ready reCYCLED power meters.
“We’re very excited to introduce this new initiative,” says 4iiii President Phil White. “Everyone benefits from a circular economy where we reduce waste, reuse products and preserve resources in an effort to protect our environment.”
The program extends across North America initially with future plans for a global rollout alongside international partners.
For more information and a complete list of eligible crank arms, visit 4iiii.com/crank-buyback
About 4iiii Innovations Inc.
Based in the foothills of the Canadian Rockies, 4iiii Innovations Inc. is a sports technology company dedicated to improving personal performance through the development of superior training tools, including cycling power meters, heart rate monitors, and cycling trainers for the outdoor and indoor cycling and fitness markets. The company seeks to engineer and build not only the best and most accurate equipment but to do so at an affordable price so that every athlete can gain the benefits of better training.
4iiii-equipped bikes ridden by top professionals have won World Championships, Paris-Roubaix, and stages of the Tour de France and Giro d’Italia. The company currently sponsors several professional teams including Israel Start-Up Nation (ISN) and TIBCO Silicon Valley Bank UCI WorldTour Pro Cycling teams.