It never gets easier, you just go faster - Greg Lemond
Kurt Refsnider
POWER METERS AND ULTRA ENDURANCE RACING
In the world of ultra endurance racing (defined here as any effort that
stretches through an entire day or beyond), power meter use is far less
widesp...
4IIII FACTORY INSTALL EXPERIENCE WITH LEX ALBRECHT
As a professional cyclist, I've spent over a decade racing on the road, as a
member of the Canadian National Team and with various professional trade ...
2022 RONDE VAN VLAANDEREN RECAP WITH SARA POIDEVIN
Sara Poidevin shares her race recap after the 2022 Ronde Van Vlaanderen, April
3, 2022:
The race was an epic one, as expected! It was a chilly day, o...
With the UCI WorldTour race season well underway and the highly anticipated
"Spring Classics" on deck, I had a chance to touch base with Alberta's own...
4iiii Athlete, Brian "Safa" Wagner has carved out a unique place for himself in
the cycling community as one of the fastest road descenders (outside o...
I caught up with a former road racing teammate and Canadian Zwift National
Champion, Warren Muir, to hear his insights on indoor training and the
app...
If someone had told me as a young cyclist that riding a bike indoors, on a
trainer, would one day compete with the joy of riding outside, I would’ve w...
There is nothing more exciting and energizing than an Olympic year! A time where
we all instantly become enthralled with whatever sport is playing whe...
Having helped a lot of friends start their cycling journey, I’ve learned there’s
a couple neat pieces of equipment that many new cyclists think are to...
An indoor training sessionFTP – What is it?
FTP stands for Functional Threshold Power, defined as the highest power that you
can maintain in a quasi-s...
4IIII INNOVATIONS INC. IS THE OFFICIAL POWERMETER SPONSOR FOR ISRAEL START-UP NATION AT THE TOUR DE FRANCE 2021
As the official powermeter supplier for the 2021 WorldTour Season, Israel
Start-Up Nation and their eight man roster will be riding with Dual-Sided
PR...
4IIII INNOVATIONS INC. PARTNERS WITH EMILY BATTY AND NEWLY FORMED TEAM CANYON MTB RACING
4iiii PRECISION Powermeters fitted on all Canyon Team Bikes.We are so excited to
announce our partnership with Emily Batty’s newly formed Canyon MTB R...
Every cyclist dreams of a beautiful summer’s day, with a nice cool breeze, and
puffy clouds, and nothing but an open road (or ideally, a road closed t...
Although the topic of power averaging sounds like one of the most boring,
run-of-the-mill conversations you can imagine, it’s an area that deserves a...
This question always comes up. How do I lose weight while exercising, and what
are those pesky calories anyway? Well, this is a two part discussion,...
4IIII INNOVATIONS INC. IS THE OFFICIAL POWERMETER SPONSOR FOR
ISRAEL START-UP NATION’S HISTORIC TOUR DE FRANCE DEBUT
Historic Debut
As the official powermeter supplier for the 2020 WorldTour Season, Israel
Start-Up Nation and their eight man roster will be riding wit...
I've been racing professionally since 2012. I got a late start. I don't come
from a typical athletic background where families often enjoy sports to...
We often hear discussions about precision and accuracy, with the words being
used interchangeably. Although I’ll admit, many things about how people
...
Let’s face it: when you buy a powermeter, you buy it because you want to know
your exact power. You don’t want to know “I might have set a new FTP to...
A SUMMER WITHOUT RACING - CREATING THE ULTIMATE FONDO
It was 4:50 am and I woke up to what sounded like a car alarm going off outside
of my house. In a tired daze I came to realize that it's just my phone...
3 WORKOUTS TO TURN YOUR ROAD FITNESS INTO CYCLOCROSS SHARPNESS
It’s that time of year. The road race season is coming to a close, and the
#crossiscoming hashtag has become the go-to theme on Instagram for many a b...
For some cyclists, racing and training outdoors all year round isn’t always
feasible. With the kind of weather we get here in Canada for example, that...