Blog

4iiii’s Emma Maaranen applies her knowledge and experience as a professional rider and coach and analyzes the data of one of her athletes.

New Zealand powerhouse and 4iiii sponsored athlete, Cameron Jones, wins the Life Time Grand Prix's Unbound Gravel 200.

Rallying the Troops at North America’s Biggest Stage Race, Manteo Racing team competes at the Redlands Bicycle Classic.

Anabelle Thomas, 4iiii local legend, speaks about the unique and entertaining experience that was the 2025 Zwift Academy.

The 2025 cycling season is in full swing, and we’re excited to be working with a stellar line-up of teams and athletes once again, as they tackle all disciplines of our sport.

4iiii athlete Phil Gaimon set a new record time while pushing wildly impressive and steady watts on the worlds longest paved climb to the peak of the Haleakala Volcano.

Come along for a ride with a local U23 Pro and 4iiii athlete, Reid Kinniburgh, as we get out for an unseasonably warm-winter spin and talk about his training, racing and steady progress in the cycling ranks.

The holiday season is fast approaching and with it, a host of festive activities that will fill our hearts, stomachs and calendars. We’ve compiled a list of 5 Ways to Stay Fit Amidst the Festive Period, so you can maximize your merriment, while minimizing the detriment to your hard-earned gains.

Whether you’re aiming for long-term performance improvements or simply seeking to maintain your fitness, establishing habits is the key to consistency, and consistency is the foundation of success in any training regime.

Make yourself a coffee, find a comfy seat and dive into our biggest blog to date, with Project Echelon Racing’s Sam Boardman. as he shares an in-depth perspective of a North American pro road racer, tackling their first European campaign.

After riding for 24 hours straight, Kona rider Cory Wallace, who hails from Jasper, Alberta, took the win at the WEMBO 24 Hour Solo World Championships in Canberra, Australia.

This years Gravel Royale was the second edition of the Rocky Mountain 3-day event consisting of 250km of trails and forestry roads, nearly 5000m of climbing, river crossings, and countless postcard-worthy views.

2022 Leadville 100 Women's Champion, Hannah Finchamp, speaks about how this years edition of the race played out for her.

Ivanie Blondin is an Olympic gold and silver medal-winning long track speed skater, who now spends her “off-season” competing as a world-class road cyclist.

The second edition of the Canadian Gravel National Championships were hosted just north of 4iiii’s Cochrane headquarters, in the rolling foothills surrounding Water Valley.

There’s never been a better time to sign up for some road-less-travelled adventures! We’ve compiled a list of some of the events we’re most excited to be partnering with this year.

Hot off an overall win at the Colombian Transcordilleras 8-day gravel stage race, 4iiii-sponsored rider Griffin Easter put together an amazing post-race recap to sum up the South American adventure.

Alison Jackson’s rise from life on the bison farm to World Tour legend.

Head North with us and the 4iiii-sponsored Maxxis Factory Racing team to relive the recent Canadian Cross-Country Marathon Championships in our latest Blog!

The second edition of Le Tour de France Femmes took place this summer, with eight action-packed stages highlighting the sport’s beauty and the power of the women’s pro field.

Griffin Easter recaps his weekend of racing at Rebecca’s Private Idaho.

With over 200 rainbow jerseys awarded to newly crowned world champions and over 2,600 athletes gathering for the championships, it was a true melting pot for all things cycling. We were fortunate to have several 4iiii athletes present, proudly representing their national teams.

Canada’s first-ever gravel national championships took place Sunday, April 30th as part of the 29th edition of Ontario’s, Paris-Ancaster spring classic. The Men’s title was claimed by rising Canadian talent, Evan Russell, the 21-year old from BC.

Dancing on the Pedals and into the History Books.

Team Canada members Warren Muir and Jean-Michel Lachance provide a recap of their events.

We were fortunate enough to catch up with Canadian skater Hayden Mayeur, to discuss the intersection of ice and asphalt and how he applies his passion for cycling to support his ascent on the international skating stage.

2023 is upon us, and with the New Year comes a sense of possibility, a chance to commit to new habits, goals and adventures.

Read on to find out how the double Giro d’Italia Donne stage winner plays the role of athlete and coach at the World Tour level and some tips she has for doing both successfully.

Tamara Jewett, a Canadian professional triathlete, comes from a background in high-performance middle distance track, which she transitioned from in 2017 due to injury.

Making up one-half of the powerful Maxxis Factory Racing team, Canadian Haley Smith is a highly accomplished professional off-road cyclist, a Tokyo 2020NE Olympian, Commonwealth Games and XCO World Cup medalist and current leader of the women’s Life Time Grand Prix standing.

Britain's Fenella Langridge has been making waves in the pro triathlon field this season.

The 4-day, 4-stage, Easton-sponsored “Royal Flush” event, which dealt out 407km of riding and 7500m of climbing over terrain that was 84% gravel, 10% pavement, 5% doubletrack and 1% singletrack.

As the official power meter sponsor of TIBCO-SVB since 2018, we are really looking forward to watching the riders depart from Paris and race into the history books of women’s cycling!

The iconic Tour de France Femmes race returns to the women’s calendar for the first time in over 30 years! As the official power meter sponsor for EF Education - TIBCO - SVB, the six rider roster will be racing with 4iiii PRECISION Powermeters.

As a professional cyclist, I've spent over a decade racing on the road, as a member of the Canadian National Team and with various professional trade teams. A significant tool of the trade has always been a power meter, which I’ve used to build and track training and racing goals over the years.

Sara Poidevin shares her race recap after the 2022 Ronde Van Vlaanderen, April 3, 2022.

Sara is currently in Europe racing with her EF Education - Tibco - SVB team, . She was kind enough to share some insight on her life in the pro ranks and how she implements a power meter and power data into her training and racing, to help her perform at the highest level of the sport.

4iiii Athlete, Brian “Safa” Wagner has carved out a unique place for himself in the cycling community as one of the fastest road descenders.

While balancing a full time job as an X-Ray Technician, Warren is one of the strongest time-trialists in the country, winner of multiple Alberta Provincial Champions and a Top-Tier Zwifter racing with Team DRAFT.

If someone had told me as a young cyclist that riding a bike indoors, on a trainer, would one day compete with the joy of riding outside, I would’ve waited for the punchline… and yet, in the year 2022, here we are!

At this years Tokyo games, we couldn’t be more proud to have Yoeri Havik, Dan Martin, Guilllaume Boivin, Mike Woods, Krists Neillands, Sarah Gigante, and Eri Yonamine riding 4iiii PRECISION Pro Powermeters.

We are so excited to announce our partnership with Emily Batty’s newly formed Canyon MTB Racing team. We will be supplying factory installed PRECISION Powermeters across all lines of the team bikes which include the Canyon 2021 Lux, Exceed, and Grail.

We are proud to announce our continued collaboration with the professional WorldTour Cycling Team Israel Start-Up Nation. We will continue to supply PRECISION PRO Powermeters and Viiiiva Heart Rate Monitors to the team in 2021.

The curve of my progression in cycling took off when I started using a power meter for training.

As the official power meter supplier for the 2020 WorldTour Season, Israel Start-Up Nation and their eight man roster will be riding with the dual-sided PRECISION PRO Powermeters and Viiiiva Heart Rate Monitors to help them reach their peak performance to reach the podium at the Tour de France.

Highwood Pass (located in Kananaskis Country, Alberta, Canada) is a cyclists paradise. Up until June 15th the road is completely closed to all traffic, allowing cyclists to have the mountain pass all to themselves.

Explore the benefits, functionality and setup of the Apple Find My feature on 4iiii's PRECISION 3+ Powermeters.

We’ve compiled a list of ways to think about your watts while getting after it with your band of cycling brothers and sisters.

Our partners at JOIN break down everything you need to know about training with a power meter. From setting up your power zones to implementing advanced metrics like Normalized Power, you'll learn how to maximize every pedal stroke.

A list of 5 measurable ways that prove you’re already more “pro” than you know - or ways to get there!

With the exciting launch of our new dual-sided PRECISION 3+ PRO Powermeter, we thought we’d explore some of the reasons a rider may choose dual power over single-sided and vice versa.

Check out these insights from a rider who mixes it up with the best North American off-road racers, and see whether there’s something new you might want to add to your new year of riding!

Take a look through our list of 10 ways to improve your indoor workouts and see if there are any that can add a little more pleasure to your pedaling this off-season.

A continuation of our tech series (Chapter 1: PRECISION 3: Introduction and the Goal), which pulls back the curtain on the processes and technology behind the design of our 4iiii power meters. For those wanting to “get into the weeds” of the how and why behind our powerful training tools, this is the blog for you!

We have worked with Apple to integrate Find My technology directly into the new PRECISION 3+ platform.

When people think of power meters, they often associate them with road bikes, which is a key demographic but certainly not the only one that can benefit from using one. All-genre rider and tech reviewer Nick Croken gives his insights after installing a 4iiii PRECISION 3 Powermeter on his mountain bike and putting it to the test.

Power meters have taken the lead as the training tool of choice for those wanting data-driven feedback to support their training and racing ambitions. However, there are still huge benefits to strapping on a heart rate monitor and tracking your beats per minute.

The PRECISION 3 Powermeter is our latest offering of world-class technology for the weekend warrior to WorldTour pro.

A power meter gives you the most accurate and understandable account of your exertion on a bike and is the most effective way of marking improvements.

The leaves have fallen, the days are getting shorter and the giant inflatable Halloween lawn displays are being swapped out for giant inflatable Christmas ones… it’s time for the annual migration back inside for the winter training season.

With several years of combined race experience across some of the most challenging gravel events in western Canada, we’ve compiled some tips on how best to prepare for your next backroad pursuit.

Today's Stage at the Tour de France had riders taking on one of the most iconic climbs in France - Alpe d'Huez. With its famous 21 hairpins and relentless grades, it’s the perfect climb to pace with a power meter. Many of you may have even ridden this climb, albeit virtually in Zwift!

In the world of ultra endurance racing (defined here as any effort that stretches through an entire day or beyond), powermeter use is far less widespread than in shorter events. But from the perspective of a long-time ultra racer and coach, power numbers can play just as important a role in ultras.

Having helped a lot of friends start their cycling journey, I’ve learned there’s a couple neat pieces of equipment that many new cyclists think are too advanced for them or are only for world-class cyclists. First among them in my mind is the power meter.

There’s no question: we all know that pushing harder on the pedals makes you go faster. But, what are the effects of how you push?

Being a cyclist focused on data and training begs the question -- if I’m feeling a temperature change, what does something as sensitive as my power meter experience?

Although the topic of power averaging sounds like one of the most boring, run-of-the-mill conversations you can imagine, it’s an area that deserves a proper discussion, as it affects literally every power measurement that you ever see. It’s only fair that we properly explain what’s going on in the background.

As the official power meter supplier for the 2020 WorldTour Season, Israel Start-Up Nation and their eight man roster will be riding with the dual-sided PRECISION PRO Powermeters and Viiiiva Heart Rate Monitors to help them reach their peak performance to reach the podium at the Tour de France.

We often hear discussions about precision and accuracy, with the words being used interchangeably. Precision and accuracy are not interchangeable, and although they are both goals in measurement, they are far from the same thing.

Accuracy is everything, but what does accuracy actually mean?

If you have a powermeter, why train with a heart rate monitor too?

It’s that time of year. The road race season is coming to a close, and the #crossiscoming hashtag has become the go-to theme on Instagram for many a bike racer.

If you have a powermeter, why train with a heart rate monitor too?

When we explain the value of power meters in cycling training, we sometimes use a simple analogy: You wouldn’t load up a barbell at the gym and just start doing squats.

For some cyclists, racing and training outdoors all year round isn’t always feasible. With the kind of weather we get here in Canada for example, that means a lot of indoor training, and for many, it means riding in the virtual world of Zwift.