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It never gets easier, you just go faster - Greg Lemond

Mac Potter
4IIII POWERING OLYMPIC ATHLETES
There is nothing more exciting and energizing than an Olympic year! A time where we all instantly become enthralled with whatever sport is playing whe... Read More
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Art Hare
POWER METERS FOR BEGINNERS: PACING FOR HILLS
Having helped a lot of friends start their cycling journey, I’ve learned there’s a couple neat pieces of equipment that many new cyclists think are to... Read More
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Art Hare
WHAT IS FTP? WHY DOES IT MATTER FOR CYCLISTS?
An indoor training sessionFTP – What is it? FTP stands for Functional Threshold Power, defined as the highest power that you can maintain in a quasi-s... Read More
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Andreja Grenier
4IIII INNOVATIONS INC. IS THE OFFICIAL POWERMETER SPONSOR FOR ISRAEL START-UP NATION AT THE TOUR DE FRANCE 2021
As the official powermeter supplier for the 2021 WorldTour Season, Israel Start-Up Nation and their eight man roster will be riding with Dual-Sided PR... Read More
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Andrew Buckrell
STRAINING FOR POWER
There’s no question: we all know that pushing harder on the pedals makes you go faster.  But, what are the effects of how you push?  It shouldn’t be ... Read More
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Andreja Grenier
4IIII INNOVATIONS INC. PARTNERS WITH EMILY BATTY AND NEWLY FORMED TEAM CANYON MTB RACING
4iiii PRECISION Powermeters fitted on all Canyon Team Bikes.We are so excited to announce our partnership with Emily Batty’s newly formed Canyon MTB R... Read More
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Andrew Buckrell
THE “COLD” STANDARD IN POWERMETERS
Every cyclist dreams of a beautiful summer’s day, with a nice cool breeze, and puffy clouds, and nothing but an open road (or ideally, a road closed t... Read More
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Andreja Grenier
4IIII AND ISRAEL START-UP NATION CONTINUE TO PUSH WATTS TOGETHER IN 2021
4iiii PRECISION PRO Powermeters to be fitted on all ISN bikes for the 2021 season We are proud to announce our continued collaboration with the p... Read More
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Andrew Buckrell
NOT JUST AN AVERAGE POWERMETER
Although the topic of power averaging sounds like one of the most boring, run-of-the-mill conversations you can imagine,  it’s an area that deserves a... Read More
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Andrew Buckrell
CUTTING THROUGH THE FAT: ENERGY AND POWER
This question always comes up.  How do I lose weight while exercising, and what are those pesky calories anyway?  Well, this is a two part discussion,... Read More
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Andreja Grenier
4IIII INNOVATIONS INC. IS THE OFFICIAL POWERMETER SPONSOR FOR ISRAEL START-UP NATION’S HISTORIC TOUR DE FRANCE DEBUT
Historic Debut As the official powermeter supplier for the 2020 WorldTour Season, Israel Start-Up Nation and their eight man roster will be riding wit... Read More
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Lex Albrecht
LEX ALBRECHT ON POWER & PROGRESSION
I've been racing professionally since 2012.  I got a late start.  I don't come from a typical athletic background where families often enjoy sports to... Read More
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Andrew Buckrell
PRECISION AND ACCURACY
We often hear discussions about precision and accuracy, with the words being used interchangeably.  Although I’ll admit, many things about how people ... Read More
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Andrew Buckrell
GETTING CRANK-Y ABOUT ACCURACY TESTING
Let’s face it: when you buy a powermeter, you buy it because you want to know your exact power.  You don’t want to know “I might have set a new FTP to... Read More
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Mac Potter
A SUMMER WITHOUT RACING - CREATING THE ULTIMATE FONDO
It was 4:50 am and I woke up to what sounded like a car alarm going off outside of my house. In a tired daze I came to realize that it's just my phone... Read More
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Art Hare
3 WORKOUTS TO TURN YOUR ROAD FITNESS INTO CYCLOCROSS SHARPNESS
It’s that time of year. The road race season is coming to a close, and the #crossiscoming hashtag has become the go-to theme on Instagram for many a b... Read More
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Art Hare
A BEGINNER'S GUIDE TO ZWIFT
For some cyclists, racing and training outdoors all year round isn’t always feasible. With the kind of weather we get here in Canada for example, that... Read More
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