Stories

Whether you're a seasoned veteran at cycling's fastest growing discipline, or just testing the waters as an adventurous pedaller, gravel riding/racing...

In road cycling, effort, perseverance and dedication are the only way to the top, but in this era of data and technology many cyclists are focussing o...

As the official power meter [https://4iiii.com/products/power-meters/]sponsor of TIBCO-SVB since 2018, we are really looking forward to watching the r...

The iconic Tour de France Femmes race returns to the women’s calendar for the first time in over 30 years! As the official power meter sponsor for EF ...

Today's Stage at the Tour de France had riders taking on one of the most iconic climbs in France - Alpe d'Huez. With its famous 21 hairpins and relent...

In the world of ultra endurance racing (defined here as any effort that stretches through an entire day or beyond), power meter use is far less widesp...

As a professional cyclist, I've spent over a decade racing on the road, as a member of the Canadian National Team and with various professional trade ...

Sara Poidevin shares her race recap after the 2022 Ronde Van Vlaanderen, April 3, 2022: The race was an epic one, as expected! It was a chilly day, o...

With the UCI WorldTour race season well underway and the highly anticipated "Spring Classics" on deck, I had a chance to touch base with Alberta's own...

4iiii Athlete, Brian "Safa" Wagner has carved out a unique place for himself in the cycling community as one of the fastest road descenders (outside o...

I caught up with a former road racing teammate and Canadian Zwift National Champion, Warren Muir, to hear his insights on indoor training and the app...

If someone had told me as a young cyclist that riding a bike indoors, on a trainer, would one day compete with the joy of riding outside, I would’ve w...

There is nothing more exciting and energizing than an Olympic year! A time where we all instantly become enthralled with whatever sport is playing whe...

Having helped a lot of friends start their cycling journey, I’ve learned there’s a couple neat pieces of equipment that many new cyclists think are to...

An indoor training sessionFTP – What is it? FTP stands for Functional Threshold Power, defined as the highest power that you can maintain in a quasi-s...

As the official powermeter supplier for the 2021 WorldTour Season, Israel Start-Up Nation and their eight man roster will be riding with Dual-Sided PR...

There’s no question: we all know that pushing harder on the pedals makes you go faster.  But, what are the effects of how you push?  It shouldn’t be ...

4iiii PRECISION Powermeters fitted on all Canyon Team Bikes.We are so excited to announce our partnership with Emily Batty’s newly formed Canyon MTB R...

Every cyclist dreams of a beautiful summer’s day, with a nice cool breeze, and puffy clouds, and nothing but an open road (or ideally, a road closed t...

4iiii PRECISION PRO Powermeters to be fitted on all ISN bikes for the 2021 season We are proud to announce our continued collaboration with the p...

Although the topic of power averaging sounds like one of the most boring, run-of-the-mill conversations you can imagine,  it’s an area that deserves a...

This question always comes up.  How do I lose weight while exercising, and what are those pesky calories anyway?  Well, this is a two part discussion,...

Historic Debut As the official powermeter supplier for the 2020 WorldTour Season, Israel Start-Up Nation and their eight man roster will be riding wit...

I've been racing professionally since 2012.  I got a late start.  I don't come from a typical athletic background where families often enjoy sports to...

We often hear discussions about precision and accuracy, with the words being used interchangeably.  Although I’ll admit, many things about how people ...

Let’s face it: when you buy a powermeter, you buy it because you want to know your exact power.  You don’t want to know “I might have set a new FTP to...

It was 4:50 am and I woke up to what sounded like a car alarm going off outside of my house. In a tired daze I came to realize that it's just my phone...

It’s that time of year. The road race season is coming to a close, and the #crossiscoming hashtag has become the go-to theme on Instagram for many a b...

For some cyclists, racing and training outdoors all year round isn’t always feasible. With the kind of weather we get here in Canada for example, that...