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It never gets easier, you just go faster - Greg Lemond

Andrew Davidson
THE GRAVEL GRIND - TRAINING FOR YOUR NEXT BACK - ROAD ADVENTURE
Whether you're a seasoned veteran at cycling's fastest growing discipline, or just testing the waters as an adventurous pedaller, gravel riding/racing...
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Andreja Grenier
TRAIN SMARTER, NOT HARDER, BY ORBEA
In road cycling, effort, perseverance and dedication are the only way to the top, but in this era of data and technology many cyclists are focussing o...
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Andrew Davidson
BEHIND THE SCENES OF TDF FEMMES WITH EF EDUCATION-TIBCO-SVB - PART 2
As the official power meter [https://4iiii.com/products/power-meters/]sponsor of TIBCO-SVB since 2018, we are really looking forward to watching the r...
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Andrew Davidson
BEHIND THE SCENES OF TDF FEMMES WITH EF EDUCATION-TIBCO-SVB - PART 1
The iconic Tour de France Femmes race returns to the women’s calendar for the first time in over 30 years! As the official power meter sponsor for EF ...
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Mac Potter
THE MEASURE OF THE MOUNTAINS - PACING CLIMBS WITH A POWER METER
Today's Stage at the Tour de France had riders taking on one of the most iconic climbs in France - Alpe d'Huez. With its famous 21 hairpins and relent...
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Kurt Refsnider
POWER METERS AND ULTRA ENDURANCE RACING
In the world of ultra endurance racing (defined here as any effort that stretches through an entire day or beyond), power meter use is far less widesp...
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Andrew Davidson
4IIII FACTORY INSTALL EXPERIENCE WITH LEX ALBRECHT
As a professional cyclist, I've spent over a decade racing on the road, as a member of the Canadian National Team and with various professional trade ...
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Andrew Davidson
2022 RONDE VAN VLAANDEREN RECAP WITH SARA POIDEVIN
Sara Poidevin shares her race recap after the 2022 Ronde Van Vlaanderen, April 3, 2022: The race was an epic one, as expected! It was a chilly day, o...
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Andrew Davidson
POWER PROFILE WITH SARA POIDEVIN
With the UCI WorldTour race season well underway and the highly anticipated "Spring Classics" on deck, I had a chance to touch base with Alberta's own...
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Andreja Grenier
SAFA BRIAN - RELIVE THE RIDE THROUGH DATA
4iiii Athlete, Brian "Safa" Wagner has carved out a unique place for himself in the cycling community as one of the fastest road descenders (outside o...
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Andrew Davidson
POWER PROFILE WITH WARREN MUIR
I caught up with a former road racing teammate and Canadian Zwift National Champion, Warren Muir, to hear his insights on indoor training and the app...
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Andrew Davidson
THE INSIDE RIDE
If someone had told me as a young cyclist that riding a bike indoors, on a trainer, would one day compete with the joy of riding outside, I would’ve w...
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Mac Potter
4IIII POWERING OLYMPIC ATHLETES
There is nothing more exciting and energizing than an Olympic year! A time where we all instantly become enthralled with whatever sport is playing whe...
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Art Hare
POWER METERS FOR BEGINNERS: PACING FOR HILLS
Having helped a lot of friends start their cycling journey, I’ve learned there’s a couple neat pieces of equipment that many new cyclists think are to...
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Art Hare
WHAT IS FTP? WHY DOES IT MATTER FOR CYCLISTS?
An indoor training sessionFTP – What is it? FTP stands for Functional Threshold Power, defined as the highest power that you can maintain in a quasi-s...
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Andreja Grenier
4IIII INNOVATIONS INC. IS THE OFFICIAL POWERMETER SPONSOR FOR ISRAEL START-UP NATION AT THE TOUR DE FRANCE 2021
As the official powermeter supplier for the 2021 WorldTour Season, Israel Start-Up Nation and their eight man roster will be riding with Dual-Sided PR...
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Andrew Buckrell
STRAINING FOR POWER
There’s no question: we all know that pushing harder on the pedals makes you go faster.  But, what are the effects of how you push?  It shouldn’t be ...
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Andreja Grenier
4IIII INNOVATIONS INC. PARTNERS WITH EMILY BATTY AND NEWLY FORMED TEAM CANYON MTB RACING
4iiii PRECISION Powermeters fitted on all Canyon Team Bikes.We are so excited to announce our partnership with Emily Batty’s newly formed Canyon MTB R...
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Andrew Buckrell
THE “COLD” STANDARD IN POWERMETERS
Every cyclist dreams of a beautiful summer’s day, with a nice cool breeze, and puffy clouds, and nothing but an open road (or ideally, a road closed t...
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Andreja Grenier
4IIII AND ISRAEL START-UP NATION CONTINUE TO PUSH WATTS TOGETHER IN 2021
4iiii PRECISION PRO Powermeters to be fitted on all ISN bikes for the 2021 season We are proud to announce our continued collaboration with the p...
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Andrew Buckrell
NOT JUST AN AVERAGE POWERMETER
Although the topic of power averaging sounds like one of the most boring, run-of-the-mill conversations you can imagine,  it’s an area that deserves a...
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Andrew Buckrell
CUTTING THROUGH THE FAT: ENERGY AND POWER
This question always comes up.  How do I lose weight while exercising, and what are those pesky calories anyway?  Well, this is a two part discussion,...
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Andreja Grenier
4IIII INNOVATIONS INC. IS THE OFFICIAL POWERMETER SPONSOR FOR ISRAEL START-UP NATION’S HISTORIC TOUR DE FRANCE DEBUT
Historic Debut As the official powermeter supplier for the 2020 WorldTour Season, Israel Start-Up Nation and their eight man roster will be riding wit...
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Lex Albrecht
LEX ALBRECHT ON POWER & PROGRESSION
I've been racing professionally since 2012.  I got a late start.  I don't come from a typical athletic background where families often enjoy sports to...
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Andrew Buckrell
PRECISION AND ACCURACY
We often hear discussions about precision and accuracy, with the words being used interchangeably.  Although I’ll admit, many things about how people ...
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Andrew Buckrell
GETTING CRANK-Y ABOUT ACCURACY TESTING
Let’s face it: when you buy a powermeter, you buy it because you want to know your exact power.  You don’t want to know “I might have set a new FTP to...
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Mac Potter
A SUMMER WITHOUT RACING - CREATING THE ULTIMATE FONDO
It was 4:50 am and I woke up to what sounded like a car alarm going off outside of my house. In a tired daze I came to realize that it's just my phone...
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Art Hare
3 WORKOUTS TO TURN YOUR ROAD FITNESS INTO CYCLOCROSS SHARPNESS
It’s that time of year. The road race season is coming to a close, and the #crossiscoming hashtag has become the go-to theme on Instagram for many a b...
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Art Hare
A BEGINNER'S GUIDE TO ZWIFT
For some cyclists, racing and training outdoors all year round isn’t always feasible. With the kind of weather we get here in Canada for example, that...
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